Nicole Dix
@nicoledix1
I build high-impact marketing and product strategies that grow brands, launches, and customer acquisition across Africa.
South AfricaWhat I'm looking for
I'm leading marketing at SUPABETS, driving brand growth, customer acquisition, digital performance, retention, partnerships and omnichannel execution across retail and online gaming channels.
Previously at ITHUBA, I led National Lottery marketing campaigns, product launches, player engagement, budget management and public relations. I also managed the POWERBALL and SPORTSTAKE product roadmap, from market research and product development through launch, performance monitoring and regulatory compliance.
At Versuni South Africa, formerly Philips Domestic Appliances, I managed consumer marketing and product portfolios across Africa, including Kitchen Appliances, Coffee, Floor Care and Air. I grew Kitchen Appliances by 74% in 2021 and 14.4% in 2022, grew the coffee portfolio by 230% in 2021, and helped make Coffee and Airfryer campaigns global best practice.
My background also includes mobile and notebook marketing at Samsung, where I drove local product launches, annual marketing plans, budgets, retailer activation and forecasting. I translate consumer insight, market trends and global objectives into locally relevant strategies that deliver commercial growth.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Supabets
Apr 2026 - Present (5 months)
Leading the strategic marketing function for a leading sports betting and gaming brand, responsible for brand growth, customer acquisition, digital performance, retention, partnerships, sponsorships, and omnichannel marketing execution across retail and online channels.
Marketing Manager
Ithuba
Nov 2023 - Mar 2026 (2 years 4 months)
Developed and implemented comprehensive marketing strategies for the National Lottery, led end-to-end campaigns, managed budgets, and led a team of marketing specialists. Also served as Product Manager for Powerball and Sportstake games, overseeing product development, market research, and regulatory compliance.
Consumer Marketing Manager
Versuni South Africa
Nov 2014 - Aug 2023 (8 years 9 months)
Managed marketing for Philips Personal Health and Domestic Appliances categories, including Kitchen Appliances, with responsibilities for strategic planning, product launches, budget management, and cross-functional collaboration. Achieved significant category growth, including 74% growth in 2021 and 230% growth in the coffee portfolio.
Marketing Manager
Samsung Mobile and Notebooks
May 2012 - Oct 2014 (2 years 5 months)
Created mobile marketing and strategic business plans for Mobile Phones and Notebooks, managed the entire mobile marketing budget, and drove local product launches in line with global strategy.
Product Manager
Samsung Electronics South Africa
Feb 2012 - May 2012 (3 months)
Managed product lines and contributed to product strategy and execution.
Executive Assistant
Samsung Electronics South Africa
Nov 2011 - Feb 2012 (3 months)
Provided executive support and administrative assistance.
Assistant Product Manager
Samsung Electronics South Africa
May 2011 - Nov 2011 (6 months)
Assisted in product management activities and supported product launches.
Product Manager
Axiz (Pty) Ltd
Nov 2006 - Apr 2011 (4 years 5 months)
Managed product lines and contributed to product strategy and execution.
Project Manager/Office Manager
Building Intelligence (Pty) Ltd
Oct 2004 - Oct 2006 (2 years)
Managed projects and office operations.
Administrator
Setpoint Technologies
Jun 2004 - Sep 2004 (3 months)
Provided administrative support on a contract basis.
Administrator
Protech (Pty) Ltd
Mar 1997 - Dec 1998 (1 year 9 months)
Provided administrative support.
Education
Degrees, certifications, and relevant coursework
University of the Witwatersrand
Bachelor of Science, Genetics and Psychology
Completed a Bachelor of Science degree with a focus on Genetics and Psychology.
Hyde Park High School
Matric, General Studies
Completed secondary education at Hyde Park High School.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Social media
Skills
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