Nicolas haddad

I am a senior programmatic specialist with extensive experience implementing and optimizing programmatic campaigns for major brands. I lead campaign strategy, ensure audit compliance, and deliver measurable performance across display, video, CTV, and social channels.

I have managed high-profile accounts, creating dashboards, leading client meetings, and training new hires on platforms like DV360 and Campaign Manager. I also coordinate directly with media partners for PMP planning and negotiation.

My work includes cross-channel media unification to control frequency and enhance reach, plus technical implementations using Google Tag Manager and trackers for direct media partners. I have driven improvements in brand metrics such as Net Promoter Score through targeted ESG and personalization strategies.

I hold digital marketing training and platform certifications, and I seek roles where I can continue optimizing programmatic performance while mentoring teams and contributing to strategic planning.