Nick Dominguez
@nickdominguez
I’m a lead product designer with 12 years shaping data-informed UX across e-commerce, fintech, and cybersecurity.
What I'm looking for
I’m a Lead Product Designer with 12 years driving measurable design solutions in e-commerce, fintech, cybersecurity, and startups. I specialize in creating intuitive, data-informed experiences for complex operations, including designing a conversational AI product and building a design system from the ground up for a government client.
Most recently at Main Digital, I collaborated across teams to establish foundational components, patterns, and documentation that scale.
Previously, I launched Vistaprint’s first 1-click purchase experience, reducing checkout times by 50% and significantly increasing conversion rates, and I spearheaded a Backgroundchecks.com redesign that accelerated onboarding, enhanced user satisfaction, and boosted engagement; I also led tablet “Copilot” UX work at Asurion repair stores to bridge in-store customers and repair technicians. Earlier, I co-founded and launched a two-sided marketplace for creative spaces, expanding market reach by four times, and at Tenable I contributed key UX for “Cerebro,” helping secure major Fortune 500 customers.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Main Digital
Jun 2025 - Present (9 months)
Led product design for a conversational AI experience and built a design system from the ground up for a government client. Collaborated across teams to establish scalable components, patterns, and documentation.
Launched Vistaprint’s first 1-click purchase experience, reducing checkout times by 50% and significantly increasing customer conversion rates. Owned end-to-end product design from concept through delivery.
Led design, research, and strategy for the redesign of Backgroundchecks.com. Accelerated customer onboarding, enhanced user satisfaction, and boosted user engagement.
Conducted research, strategy, and design for the “Copilot” tablet experience used at Asurion repair stores. Helped bridge the gap between in-store customers and repair technicians by improving the in-workflow experience.
Co-Founder & Product Designer
Avvay
Jan 2016 - Oct 2019 (3 years 9 months)
Co-founded and launched the first two-sided marketplace for creative spaces. Led product design to expand market reach by 4x across key cities and enabled hosts to efficiently rent their spaces.
Designed key user experience elements for “Cerebro,” Tenable’s next major evolution of its vulnerability management platform. Contributed to winning major Fortune 500 customers.
Education
Degrees, certifications, and relevant coursework
Techstars Accelerator
Techstars Accelerator alumnus in Boulder.
Art Institutes
Associate of Arts, Visual Communication
Completed an A.A. in Visual Communication.
Availability
Location
Authorized to work in
Website
nickdominguez.comPortfolio
nickdominguez.comSocial media
Job categories
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