Lu Tapuch

Led UX strategy and execution for pharmaceutical brand marketing across 10+ brands, built token-based design system that reduced component recreation by 40%, and delivered AI tools and training that saved $7,000 annually and upskilled 180+ staff.

Led UX discovery, research, and experience design for enterprise platforms including Macy's internal staff app, defining roadmaps that balanced accessibility, compliance, scalability, and performance.

Delivered experience strategy and interface design for data-driven marketing and analytics platforms, translating complex business logic into usable, scalable interfaces that supported revenue goals.

Led platform redesign for a K-12 product serving 10,000+ users, redesigned content delivery to eliminate classroom WiFi issues, retained a $5M contract, and achieved 80% positive user feedback.

Designed compliant digital experiences for healthcare clients, creating scalable interaction models, workflows, and wireframes aligned with enterprise and regulatory standards.

Completed an executive education program focused on AI applications in healthcare management.

Completed a UX design certificate program emphasizing user-centered design principles and practical UX skills.

Completed a Software Product Management certificate covering product lifecycle, roadmapping, and agile delivery.

Completed a certificate program in visual and typographic design focused on layout, typography, and visual communication.

Earned a Bachelor of Arts in Advertising Design with coursework in design, branding, and visual communication.