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Andrii BAB
Open to opportunities

Andrii B

@andriib

Product Designer helping SaaS, AI, Web3 startups ship clear, modern UX that converts.

United States
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What I'm looking for

I’m looking to lead product design for AI/SaaS/Web3 teams—owning UX strategy, building design systems, and partnering with engineering to deliver measurable engagement, retention, and smoother onboarding.

I help SaaS, AI, and crypto startups design clear, modern web apps, mobile apps, dashboards, and landing pages that are easier to use and easier to sell. With 7+ years in UI/UX and product design, I bridge users and technology by creating intuitive interfaces and understanding real needs.

I’ve led redesigns and product design strategy with measurable impact—like a redesign project that increased user engagement by around 30%, and UX improvements tied to ~10–18% gains in retention, engagement, and satisfaction. I also created design systems from scratch, improved end-to-end user journeys, and reduced UX inconsistencies and rework by ~35% through better documentation, review systems, and reusable patterns.

I collaborate closely with developers to move from idea to polished product faster, supported by a solid foundation in web development (HTML, CSS, and JavaScript). I also use AI-assisted design to strengthen research, UX structure, content flow, and product clarity—bringing a mix of technical understanding, creative vision, and practical product thinking to every project.

Experience

Work history, roles, and key accomplishments

Newxel logoNE

Head of Product Design

Aug 2025 - Mar 2026 (7 months)

Head of Product Design for a Bitcoin investing app company based in USA, NY.

* Headed product design at Base8, partnering directly with the CEO, engineering lead, and marketing manager to drive UX strategy, product vision, and cross-functional execution across high-impact fintech initiatives.

* Created social media assets for key features, contributing to ~20% higher activation/adoption across

Simply logoSI

Visual & Product Designer

Dec 2024 - May 2025 (5 months)

*Led a full redesign of the company website, improving both UX clarity and brand coherence

*Rebuilt the dashboard UI and UX from scratch, focusing on user flow, readability, and modern visual hierarchy

*Created a scalable design system to components, colors, typography, and spacing across platforms (design system)

*Collaborated closely with developers during the handoff process to ensure accura

Sensay logoSE

UI&UX Designer | Product Designer

May 2024 - Aug 2024 (3 months)

*Redesigned the main dashboard from scratch, streamlining layout and improving user focus

*Led a partial website redesign, improving visual hierarchy

*Improved system consistency across product touchpoints, increasing visual cohesion by 60%

*Mentored a junior designer by providing daily feedback, Figma tips, and UX critique sessions

Boosted dashboard usability through targeted UX refinements

Mechanism Ventures logoMV

UI/UX Designer | Project Design Support

Aug 2023 - May 2024 (9 months)

*Provided UI/UX design solutions for companies such as PrimePutt, Live It Up, HeySunday, VeryVery, and Pettable.
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*Conducting user research.
*Developing wireframes and prototypes to test and iterate on designs.
*Analyzing data to inform design decisions.
*Creating high-fidelity mockups to clearly communicate the final vision.
*Implementing responsive design for opt

Splashup logoSP

User Interface Designer

Oct 2022 - May 2023 (7 months)

* Created wireframes and prototypes.
* Conducted data analysis to inform design decisions and ensure alignment with user needs.
* Created high-fidelity mockups to visualize and communicate design concepts effectively.
* Developed and maintained design systems and guidelines
* Applied responsive design for a seamless experience on all devices.
* Conducted user research.
* Collaborated closely with

Education

Degrees, certifications, and relevant coursework

PO

Politechnika Opolska

Bachelor's degree, Engineering

2017 - 2023

LA

Lucerne University of Applied Sciences and Arts

Design thinking intensive course

2022 - 2022

The Design Thinking Intensive Course at Lucerne Summer School 2022 allowed me to work on startup project, focusing on developing sustainable packaging. Using the Double Diamond method, I researched the target audience to understand their needs, which helped create user personas that guided the design process. I identified key challenges the packaging needed to solve and brainstormed solutions, cre

Tech stack

Software and tools used professionally

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