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Bob Elicker

@bobelicker

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Senior Product Designer shaping SaaS workflows and scalable design systems for intuitive, accessible user experiences.

United States

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What I'm looking for

I’m looking to partner with product managers and engineers to shape SaaS product direction, own design system patterns, and translate complex workflows into clear, accessible interactions that users can trust.

I’m a Senior Product Designer dedicated to shaping SaaS platforms, design systems, and complex product workflows. I collaborate closely with product managers and engineers to define product direction, design scalable interaction models, and deliver intuitive digital experiences that support user engagement and decision-making.

In my most recent role, I partnered with product managers and engineering teams to define complex workflows and shape end-to-end product direction from concept through implementation. I identified usability gaps, iterated on workflows based on user feedback and product outcomes, and translated refined product requirements into detailed UI interactions, states, and edge-case behaviors through prototyping and user feedback.

I especially focus on reusable design system patterns that align design and engineering. By owning and evolving these patterns, I improve development speed and consistency across the product, while supporting cross-functional alignment throughout the product development lifecycle.

Over my Product Design career, I’ve simplifieed vague requirements into clear, structured workflows, created user flows and prototypes to validate features, and contributed to product strategy discussions by identifying opportunities to improve user experience and product functionality. I’ve also established design systems and documentation, user guides, simplified complex technical data into clear messaging, and led creative direction for a small design practice, bringing clarity, usability, and dependable experiences to teams and users in ambiguous environments.

Experience

Work history, roles, and key accomplishments

Senior Product Designer (Design Systems)

CACI International

Aug 2023 - Mar 2026 (2 years 7 months)

Partnered with product managers and engineering teams to define complex workflows and shape end-to-end product direction from concept through implementation. Owned and evolved reusable design system patterns and delivered detailed UI interactions, states, and edge-case behaviors to improve consistency and alignment.

Product & Design Design Systems Interaction Design Workflow Design Accessibility Standards Stakeholder Management Agile Product Development Figma

Senior UI/UX Design Consultant

The Matchstick Group

May 2020 - Aug 2023 (3 years 3 months)

Collaborated with product owners and a development team to define feature requirements and guide product concepts and design language. Created user flows and prototypes to validate features, clarify vague requirements into structured workflows, and inform product strategy through user experience opportunities.

UX Strategy User Flows Rapid Prototyping Product Requirements Product Discovery Usability Testing Cross Functional Collaboration Design Direction Jira

Senior UI/UX Designer

HDR

Feb 2018 - May 2020 (2 years 3 months)

Brought clarity and usability to digital projects by establishing a modern design language for complex infrastructure and public sector platforms. Established design systems and documentation to improve consistency, and translated complex technical data into clear, accessible messaging.

Design Systems Accessibility Standards Information Design Digital Product Design User Centered Design Figma

Creative Consultant (UI/UX & Branding)

Independent

Jan 2016 - Jan 2018 (2 years)

Designed early-stage SaaS dashboards and digital products for startup clients, providing UX strategy, workflows, and interface design for emerging platforms. Shaped product concepts into structured user journeys and scalable interaction models for iterative development.

Product & Design UX Strategy User Journeys Workflow Design Interface Design Rapid Prototyping SaaS Design Accessibility Minded Design Responsive Design

Co-Founder / Creative Director

Little Highrise

Sep 2009 - Dec 2015 (6 years 3 months)

Led creative direction for digital and branding projects while building and managing a small client-focused design practice. Owned end-to-end delivery of design work, aligning visual direction with user experience and product communication needs.