At Catalist Consulting Pte Ltd and Kopikhoo Pte Ltd, I currently serve as a Director. My background spans strategic planning, sales and marketing, financial management, and business operations.
As General Manager Retail Asia at SIS '88 Pte Ltd, I worked in retail leadership after serving as its Commercial Manager. Earlier, I was Regional Sales Director at YSQ International and Senior Trade Marketing Manager (Asia) at Perfetti Van Melle.
At Perfetti Van Melle, I also served as Country Manager for Singapore, Thailand, Malaysia, Cambodia and Myanmar. My other regional experience includes channel marketing and business management at Asia Pacific Breweries (Singapore) Pte Ltd (Part of the HEINEKEN Company).
Earlier in my career, I was Head of Support at G&W Group (Holdings) Ltd, overseeing the support division of a cement grinding plant in Tuas and coordinating general operations across accounts, logistics, purchasing, administration, shipping and sales. I hold a Bachelor of Science in Psychology and am pursuing a Master of Science in Industrial and Organizational Psychology at Singapore University of Social Sciences (SUSS).
