Open to opportunities

Nhat Tuan Nguyen

@nhattuannguyen

B2B marketing specialist at The Customization Group who grew merchOne's MQLs 75% month over month for six consecutive months.

Vietnam

Message

At The Customization Group, I built merchOne's paid acquisition from zero across Google, Meta and LinkedIn, and advised B2B leadership on go-to-market plans and media investment. By defining ICP-fit and MQL criteria and aligning HubSpot reporting, I helped shift attention from lead volume to lead quality; MQLs grew 75% month over month for six consecutive months.

Across Shopee Vietnam, Google Vietnam and VNG Corporation, I worked on user acquisition and growth for e-commerce and gaming. I also manage mobile game campaigns as a User Acquisition Specialist, analyzing ROAS and LTV and testing creatives; one game scaled spending threefold within two months while preserving its ROAS curve and reached break-even at D14.

Experience

Work history, roles, and key accomplishments

Current

B2B Marketing Specialist - Lead Performance

Current

The Customization Group

Apr 2025 - Present (1 year 7 months)

Built merchOne's paid acquisition from zero across Google, Meta and LinkedIn, setting channel roles, budget priorities and stop/scale KPI gates for B2B growth. Advised B2B leadership on go-to-market and media investment, turning marketplace and EU regulatory signals into funded growth plans.

Google Ads Meta Ads LinkedIn Ads HubSpot AI Workflows Creative Production Competitor Research B2B Marketing Demand Generation MQL KPI Gates

Current

User Acquisition Specialist

Current

A Vietnamese Mobile Game Company

Feb 2025 - Present (1 year 9 months)

Manage UA campaigns across networks (Google, TikTok, Meta, Mintegral, Unity). Analyze ROAS and LTV curves via Appflyer, A/B test creatives and ASO assets, and research and develop creatives using AI.

Google Ads TikTokAds Meta Ads Mintegral Unity Appsflyer ROAS LTV A B Testing ASO AI

Account Strategist (xWF by Persol)

Google Vietnam

Feb 2025 - Dec 2025 (10 months)

Advised app and gaming advertisers on growth strategy and investment opportunities, translating business objectives into scalable Google Ads plans. Built Scale Growth Plans using competitive intelligence, cohort economics and pLTV signals to uncover incremental growth opportunities.

Google Ads Competitive Intelligence Cohort Economics PLTV Scale Growth Plans Client Advisory

Associate Digital Marketing – User Acquisition

Shopee Vietnam

Jun 2021 - Feb 2025 (3 years 8 months)

Led cross-channel acquisition strategy across Google, Meta, TikTok and third-party media, connecting media investment with buyer and transaction growth. Built campaign, experimentation and measurement frameworks to improve budget allocation and channel-level decision making.

Google Ads Meta Ads TikTokAds Programmatic Buying Cross Channel Marketing Experimentation Measurement Dashboarding User Acquisition

Digital Marketing Associate (GS3)

VNG Corporation

Aug 2020 - Apr 2021 (8 months)

Managed user acquisition across Google App Ads, SEM and YouTube for major gaming titles, optimizing toward both user growth and monetization. Built end-to-end measurement across Firebase, AppsFlyer and Google Tag Manager, improving visibility into acquisition performance and user behavior.