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Ngugi James

@ngugijames

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Versatile front-end UI/UX engineer and marketing analyst focused on data-driven product design.

Kenya

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What I'm looking for

I seek product-focused roles that leverage UX, front-end development, and analytics to drive user engagement, measurable growth, and collaborative cross-functional impact.

I am a hybrid product designer and marketing analyst with hands-on front-end UI/UX engineering experience, combining design, analytics, and product thinking to build user-centered digital experiences.

At Patatix I led end-to-end UI/UX strategy and implementation, creating a modular, responsive ticketing platform, a scalable design system, and an influencer feature that supported 500+ monthly sales.

In marketing roles I’ve driven SEO/SEM, A/B testing, dashboarding with Power BI and Tableau, and customer segmentation to improve engagement and conversion metrics across campaigns.

I am completing a Master’s in Marketing Analytics and bring a pragmatic, data-informed approach to product design, prototyping, and optimization, using tools like Figma, HTML/CSS/JS, and AI-assisted design workflows.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Advertising Head

Current

Pesaswap EastAfrica Limited

Feb 2024 - Present (2 years 1 month)

Analyzed multi-channel campaign performance, built dashboards in Power BI/Tableau, ran A/B tests and predictive analytics to optimize targeting and report channel ROI.

Marketing Analytics SEO SEM Power BI Tableau A B Testing Email Marketing Customer Segmentation ROI Analysis

Current

Front-End UI/UX Engineer

Current

Patatix

Feb 2024 - Present (2 years 1 month)

Designed and implemented Patatix's modular, responsive ticketing platform and scalable design system, reducing page creation time by 40% and boosting engagement by 40% to support 500+ monthly sales.

HTML CSS JavaScript UI UX Design Responsive Design Design Systems Figma SEO A B Testing

Content Associate

Transcooper Ltd

Jan 2022 - Dec 2022 (11 months)

Created multimedia content and executed SEO strategies, managed content calendars and analytics to grow audience engagement across digital platforms.

Content Creation SEO Social Media Management Analytics Content Strategy Video Production

Intern

State Department for Interior & Citizen Services

Apr 2021 - Sep 2021 (5 months)

Managed official documentation and passport processing workflows, improving administrative efficiency and strengthening communication and organizational processes.

Administrative Support Documentation Management Process Improvement Communication Time Management

Education

Degrees, certifications, and relevant coursework

University of Stirling

Master of Science, Marketing Analytics

2023 - 2024

Grade: Merit

Activities and societies: During my Master’s in Marketing Analytics, I analysed campaign and customer data, built predictive models, and optimised multi-channel marketing strategies. I developed dashboards, conducted research for consumer insights, and applied analytics to real-world projects, combining technical skills with actionable marketing intelligence to drive results.

My Master’s in Marketing Analytics equipped me to analyse customer and campaign data, build predictive models, optimise marketing strategies, and translate insights into actionable decisions. I developed technical skills in analytics tools, data visualisation, and performance measurement to drive measurable marketing impact.

Strathmore University

Bachelor's Degree, International Studies

2017 - 2021

Grade: Second Class

Activities and societies: My bachelor's in international studies developed my global awareness, cultural understanding, and cross-cultural communication skills. I conducted research on international policies and markets, analysed complex issues, and gained a broad perspective that enables me to design marketing strategies that resonate with diverse audiences.

Completed a Bachelor's degree in International Studies with emphasis on interdisciplinary perspectives and research.