Open to opportunities

Pryston Toel

@prystontoel

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Product designer focused on conversion-driven, user-centered web experiences.

Kenya

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What I'm looking for

I seek roles where I can design user-centered, conversion-focused web and product experiences, collaborate cross-functionally, and grow through measurable impact.

I am a creative, detail-oriented product designer with hands-on experience crafting high-performing user interfaces and responsive landing pages that align with brand and marketing goals.

I specialize in mapping and improving user flows, conducting user research, and implementing mobile-first design principles to reduce friction and boost conversions.

I am proficient with Figma, Adobe Creative Suite, Sketch, and tools for wireframing, prototyping, and design systems, and I collaborate closely with developers for pixel-perfect handoffs.

My work includes contributing to a travel booking website redesign that increased conversions by 15%, and completing client projects on Freelancer.com that delivered accessible, scalable, and high-conversion digital experiences.

Experience

Work history, roles, and key accomplishments

Freelance UI/UX Designer

Freelancer.com

Jan 2024 - Nov 2024 (10 months)

Delivered high-conversion, responsive websites and applications for international clients, creating user flows, wireframes, and prototypes and iterating via usability testing to meet business goals.

Figma Adobe Creative Suite Wireframing Prototyping Usability Testing Responsive Design CRO

Product Designer Intern

TravelTech Solutions

Jan 2022 - Dec 2023 (1 year 11 months)

Designed responsive landing pages and UI elements, improved user flows, and contributed to a travel booking redesign that increased conversions by 15%. Conducted user research and collaborated with developers for pixel-perfect implementations.