Pryston Toel
@prystontoel
Product designer focused on conversion-driven, user-centered web experiences.
What I'm looking for
I am a creative, detail-oriented product designer with hands-on experience crafting high-performing user interfaces and responsive landing pages that align with brand and marketing goals.
I specialize in mapping and improving user flows, conducting user research, and implementing mobile-first design principles to reduce friction and boost conversions.
I am proficient with Figma, Adobe Creative Suite, Sketch, and tools for wireframing, prototyping, and design systems, and I collaborate closely with developers for pixel-perfect handoffs.
My work includes contributing to a travel booking website redesign that increased conversions by 15%, and completing client projects on Freelancer.com that delivered accessible, scalable, and high-conversion digital experiences.
Experience
Work history, roles, and key accomplishments
Delivered high-conversion, responsive websites and applications for international clients, creating user flows, wireframes, and prototypes and iterating via usability testing to meet business goals.
Product Designer Intern
TravelTech Solutions
Jan 2022 - Dec 2023 (1 year 11 months)
Designed responsive landing pages and UI elements, improved user flows, and contributed to a travel booking redesign that increased conversions by 15%. Conducted user research and collaborated with developers for pixel-perfect implementations.
Education
Degrees, certifications, and relevant coursework
Pryston hasn't added their education
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