Nermine Bassem
@nerminebassem
Executive Director building high-performance teams and customer experiences through strategy, leadership, and operational control.
What I'm looking for
I bring 20+ years of professional experience, with 15 years in Dubai, shaping strategy and execution across multiple customer-facing industries. I’m known for adapting quickly, staying detail-oriented, and leading under pressure to deliver corporate goals and high-quality client experiences.
Since 2015, I’ve served as Executive Director at Ijmal Cosmetics Trading, overseeing administration, programs, and strategic planning while reporting directly to the Board of Directors. I lead policy implementation, profitable growth and operations, operational planning and financial control systems, and accountability for company operations—while also supporting fundraising, marketing, and community outreach.
Earlier, I progressed from entry-level roles to senior responsibility, including A380 Flight Purser at Emirates Airlines and Corporate Customer Care Supervisor at Vodafone. I led large, multicultural teams, managed performance and training, resolved escalations, and maintained exceptional service standards—consistently focusing on clear communication, results, and continuous improvement.
Experience
Work history, roles, and key accomplishments
Executive Director
Ijmal Cosmetics Trading
Jan 2015 - Present (11 years 6 months)
Oversee company administration, strategic planning, and operational performance, reporting directly to the Board of Directors. Lead fundraising, marketing, and community outreach, including governance, financial controls, and executive team development.
A380 Flight Purser
Emirates Airlines
Jan 2002 - Jan 2015 (13 years)
Led daily cabin operations on the A380, managing an average crew of 24 and delivering world-class customer service across 100+ destinations. Supervised different cabin classes, mentored and trained crew, handled passenger complaints, and conducted onboard audits and first-aid situations.
Corporate Customer Care Supervisor
Vodafone
Jan 1998 - Jan 2002 (4 years)
Supervised customer care operations and accelerated career growth from customer service representative to supervisor. Managed large teams across departments, implemented training and recruiting, coordinated with other functions, and led cost-reduction efforts via new tracking and support processes.
Front Office Rep & Cashier
Nile Hilton
Jan 1998 - Jan 1998 (0 months)
Handled guest check-ins and group traffic, and managed hotel check-outs including related financial duties. Resolved guest complaints and supported daily front office operations.
Reservation Officer
Movenpick Hotel Sharm El Sheikh
Jan 1997 - Jan 1998 (1 year)
Handled reservations and booking requests by phone, fax, and email, while maintaining strong relationships with corporate partners. Increased hotel revenue through room upselling and managed daily correspondence for inquiries and bookings.
Public Relation Manager
Lynx (Italian Fashion)
Jan 1997 - Jan 1997 (0 months)
Managed public relations and supported sales growth through continuous follow-up with regular customers. Worked to acquire new customers and drive ongoing business.
Partner Assistant
Talents (Casting Agency)
Jan 1996 - Jan 1996 (0 months)
Supported casting and partner operations by managing agencies' requests and suggesting suitable models for shows. Assisted with commercial shooting and fashion shows, and helped manage applicants and interviews for new models.
Education
Degrees, certifications, and relevant coursework
Cairo University
Bachelor of Arts, Japanese
1993 - 1997
Earned a B.A. from the Faculty of Arts (Japanese section) at Cairo University.
Availability
Location
Authorized to work in
Job categories
Skills
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