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Nermine BassemNB
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Nermine Bassem

@nerminebassem

Executive Director building high-performance teams and customer experiences through strategy, leadership, and operational control.

United Arab Emirates
Message

What I'm looking for

I’m looking for a leadership role where I can drive strategic growth, build and mentor high-performing multicultural teams, and strengthen customer experiences through strong operational planning, financial control, and continuous improvement.

I bring 20+ years of professional experience, with 15 years in Dubai, shaping strategy and execution across multiple customer-facing industries. I’m known for adapting quickly, staying detail-oriented, and leading under pressure to deliver corporate goals and high-quality client experiences.

Since 2015, I’ve served as Executive Director at Ijmal Cosmetics Trading, overseeing administration, programs, and strategic planning while reporting directly to the Board of Directors. I lead policy implementation, profitable growth and operations, operational planning and financial control systems, and accountability for company operations—while also supporting fundraising, marketing, and community outreach.

Earlier, I progressed from entry-level roles to senior responsibility, including A380 Flight Purser at Emirates Airlines and Corporate Customer Care Supervisor at Vodafone. I led large, multicultural teams, managed performance and training, resolved escalations, and maintained exceptional service standards—consistently focusing on clear communication, results, and continuous improvement.

Experience

Work history, roles, and key accomplishments

IT
Current

Executive Director

Ijmal Cosmetics Trading

Jan 2015 - Present (11 years 6 months)

Oversee company administration, strategic planning, and operational performance, reporting directly to the Board of Directors. Lead fundraising, marketing, and community outreach, including governance, financial controls, and executive team development.

NH

Front Office Rep & Cashier

Nile Hilton

Jan 1998 - Jan 1998 (0 months)

Handled guest check-ins and group traffic, and managed hotel check-outs including related financial duties. Resolved guest complaints and supported daily front office operations.

LF

Public Relation Manager

Lynx (Italian Fashion)

Jan 1997 - Jan 1997 (0 months)

Managed public relations and supported sales growth through continuous follow-up with regular customers. Worked to acquire new customers and drive ongoing business.

TA

Partner Assistant

Talents (Casting Agency)

Jan 1996 - Jan 1996 (0 months)

Supported casting and partner operations by managing agencies' requests and suggesting suitable models for shows. Assisted with commercial shooting and fashion shows, and helped manage applicants and interviews for new models.

Education

Degrees, certifications, and relevant coursework

Cairo University logoCU

Cairo University

Bachelor of Arts, Japanese

1993 - 1997

Earned a B.A. from the Faculty of Arts (Japanese section) at Cairo University.

Tech stack

Software and tools used professionally

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