Nenitha Sailesh

Redesigned the Katha Creator app's onboarding and key screens, simplifying login and reducing steps to a usable first session. Designed and shipped a portfolio website for an independent designer, owning information architecture, visual system, and build.

Owned client relationships and product adoption for AI fashion cataloguing (Catalogix) and AI fashion imaging (Photogenix). Supported the Amazon integration that let clients list products directly with no manual work.

Led route-to-market and marketing strategy across six gourmet categories, working with seven category specialists to shape product, service, and pricing decisions. Cut conversion time by 12% over 10 months by reworking the route-to-market and customer-feedback loops.

Ran end-to-end customer research across B2C and B2B, including focus groups, interviews, live-store interactions, and surveys, turning insight into design strategy. Facilitated design sprints with the service-design agency Hellon, using the Double Diamond framework and affinity mapping.

Improved AI fashion-cataloguing accuracy by 15%, taking overall accuracy past 90% across client catalogs (Myntra, Ajio, Amazon, Flipkart). Managed and mentored a team of 8-10 fashion analysts and interns, owning QA and training methodology.

Grade: 80/100

Master of Science degree from University College Cork, Ireland, completed in 2022 with a CGPA of 80/100.

Grade: 7.9/10

Bachelor of Design degree from the National Institute of Fashion Technology, Kannur, completed in 2018 with a CGPA of 7.9/10.

Google UX Design Professional Certificate issued by Coursera, including 7 certifications.

Digital Design & UX Virtual Experience Programme issued by Forage.