
Sara User
@sarauser40
UX designer at UX Design Institute who designed a flight-booking flow from a usability study of five live platforms.
What I'm looking for
For my UX Design Institute diploma project, Skyfare, I compared usability across five live booking platforms and mapped 196 observations into a journey map. I used the research to identify three problems that cost people money.
I designed the full booking flow and its component library, then tested a mid-fidelity prototype and made four changes based on what I observed. After fifteen years in retail management and visual merchandising, I'm looking for my first in-house UX or product design role.
Experience
Work history, roles, and key accomplishments
Sales Advisor and Holistic Giftshop Buyer
The Natural Health Store
Aug 2024 - Aug 2026 (2 years)
Advised customers on natural health and wellness products, bought the giftshop range, and trained new staff. Supported owners and manager across windows, displays, and shop floor.
UX Designer
Skyfare
Nov 2025 - May 2026 (6 months)
Conducted a comparative usability benchmark across five live booking platforms, clustering 196 observations into an affinity diagram and journey map. Designed the full booking flow and built a component library, testing a mid-fidelity prototype in a moderated session.
Store Manager
Diesel
Jun 2022 - Aug 2024 (2 years 2 months)
Managed a team of eight, rising to fifteen at Christmas, with responsibility for stock, visual standards, and training. Produced weekly, monthly, and annual reports on sales and operations.
Visual Merchandiser, Women's Department
RESERVED
Oct 2019 - Jan 2021 (1 year 3 months)
Managed layout, displays, and product presentation across the women's department of the Max City store.
Assistant Manager
PULL&BEAR (Inditex)
Sep 2018 - Sep 2019 (1 year)
Managed daily operations and a team of ten to twenty in a newly opened store. Worked with the GM and HR to implement Inditex group standards, and handled men's department visual merchandising and stock rotation with RFID inventory management.
Store Manager
Aqua Maritime d.o.o.
Apr 2010 - Sep 2018 (8 years 5 months)
Ran the store with a team of four to five, helped the regional manager open more than fifteen new company and franchise stores, and retrained existing store managers. Designed visual merchandising, displays, and windows used across other regional and global stores.
Education
Degrees, certifications, and relevant coursework
UX Design Institute
Certificate in AI Fundamentals for UX, AI Fundamentals for UX
2026 - 2026
Certificate in AI Fundamentals for UX, completed in July 2026.
UX Design Institute
Professional Diploma in UX Design, UX Design
2025 - 2026
Professional Diploma in UX Design, awarded 40 SCQF credits at Level 8, credit-rated by Glasgow Caledonian University.
Private Gimnazija Juraj Dobrila
High School Diploma, General Studies
2005 - 2009
High School Diploma from Private Gimnazija Juraj Dobrila, Pula, Croatia, from 2005 to 2009.
Availability
Location
Authorized to work in
Website
uxfol.io/saravukelicPortfolio
uxfol.io/saravukelicSalary expectations
Job categories
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