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Mitali Soni

@mitalisoni

Product Manager across fintech and digital products who grew user acquisition by 350% and cut customer drop-offs by 50%.

Ireland

Message

At myPaisaa, I owned product delivery for onboarding, KYC, payments, and reporting experiences. Automation and user experience improvements increased user acquisition by 350% within eight months, while behavioural analysis and customer journey optimisation reduced customer drop-offs by 50%.

At Azent Overseas Education, I led a cross-functional team and delivered a Partner Portal that reduced onboarding time by 35%. As a Freelance Project Manager for Sure Therapy Ltd, schmooze.space, I led the discovery, planning, and launch of a website that increased customer bookings by 40%.

Experience

Work history, roles, and key accomplishments

Freelance Project Manager

Sure Therapy Ltd

Jan 2023 - Mar 2025 (2 years 2 months)

Led end-to-end discovery, planning, and launch of a new website that increased customer bookings by 40%. Implemented Phorest CRM, reducing manual effort by 25% while improving customer management processes.

Project Management Website Launch CRM Implementation Market Research Customer Analysis Product Strategy SEO Growth

Product Manager

Azent Overseas Education

Feb 2022 - Jan 2023 (11 months)

Led a cross-functional team of 23 across Engineering, UX, QA, Data, and Content. Delivered a Partner Portal reducing onboarding time by 35% and increased user retention by 30% through analytics-driven product improvements.

Product Management Agile Roadmapping Cross functional Leadership Amplitude Google Analytics Partner Portal User Retention

Product Manager

myPaisaa

Jan 2021 - Feb 2022 (1 year 1 month)

Owned product delivery for onboarding, KYC, payments, and reporting experiences. Increased user acquisition by 350% within eight months through automation and user experience improvements.

Product Management Onboarding KYC Payments Reporting User Acquisition Automation Customer Journey Optimization Behavioral Analysis

Assistant Product Manager

Indiabulls Ventures

Oct 2017 - Mar 2020 (2 years 5 months)

Improved CRM-driven subscription journeys, reducing processing time by 75%. Produced customer analytics supporting product decisions and conversion optimisation.

Product Management CRM Subscription Journeys Customer Analytics Conversion Rate Optimization Release Coordination

Junior Software Engineer

India Infoline Pvt Ltd

Apr 2017 - Oct 2017 (6 months)

Supported backend improvements and CRM integrations, increasing campaign click-through rates by 15%.

Backend Development CRM Integration Campaign Optimization

Associate Digital Marketing Manager

Indiabulls Ventures

Increased website engagement by 25% through SEO and content optimisation.

Digital Marketing SEO Content Optimization Site Engagement

Operations Customer Expert

Teleperformance

Evaluated AI-generated and human customer interactions to improve quality, compliance, and customer experience. Maintained 80%+ quality scores while supporting AI evaluation and operational reporting.

AI Evaluation Quality Assurance Compliance Customer Experience Operational Reporting