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Neha Arora

@nehaarora5

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Marketing Lead at OVS SpA, where I built the India market-entry strategy and led the Mumbai store launch.

Italy

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At OVS SpA, I built and executed the India market-entry strategy in alignment with the global HQ in Venice. I conceptualised and led the Mumbai store launch, bringing together a launch film, outdoor and mall branding, paid campaigns, and influencer partnerships.

At Kiehl’s Since 1851, I owned pan-India 360° marketing and directed activations that generated INR 8mn+ in revenue while achieving all KPIs. Earlier, I introduced Zoho CRM at AMPM Fashions and co-developed Sàwai Club, now Sàwai Black.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead, Head Of Department

Current

OVS SpA

Nov 2025 - Present (11 months)

Sole marketer for India, built and executed the full market entry strategy from the ground up in alignment with global HQ in Venice. Conceptualised and led the Mumbai store launch, integrating launch film, OOH and mall branding, Meta and YouTube paid campaigns, and influencer partnerships.

Market Entry Strategy 360 Marketing Influencer Partnerships Paid Media Campaigns Creative Direction Social Media P&L management Retail activation

Deputy Marketing Manager

Kiehl's Since 1851

Apr 2023 - Dec 2024 (1 year 8 months)

Owned 360° marketing pan India — social media, PR, influencer seeding, e-commerce, and in-store communication. Directed two high-impact activations with L'Oréal India generating INR 8mn+ in revenue with 100% target achievement across all KPIs.

360 Marketing Social Media PR Influencer Seeding Ecommerce In Store Communication P&L management A&P

Marketing Executive

AMPM Fashions

Mar 2022 - Apr 2023 (1 year 1 month)

Devised and executed ATL & BTL campaigns across India, EU, and UAE markets. Introduced Zoho CRM with 17,000+ customer database and implemented WATI & Netcore, executing 300+ targeted campaigns.

ATL BTL CRM Zoho Wati .NET Core Targeted Campaigns Press Events Cross Collaboration

Assistant Manager

Sàwai

Feb 2020 - Mar 2022 (2 years 1 month)

Co-developed Sàwai Club (now Sàwai Black), an exclusive membership-only club for Ultra HNIs. Onboarded 15+ HNI founding members and managed key client relationships and a team of five CREs.

Customer Relationship Management Team Leadership Membership Development HNI Management