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@nedroche
Market exploration lead with expertise in strategy and business development.
I am a results-driven professional with a strong background in market exploration and business development. My recent role as Market Exploration Lead at Norton Electra allowed me to pursue innovative strategies in the federal contracting space, focusing on compliance for veteran-owned businesses. I successfully conducted market research, built partnerships, and led investor outreach, gaining invaluable zero-to-one experience in the process.
Prior to that, I was a Strategy & BizDev Analyst at Landis, where I played a key role in supporting a growth-stage real estate tech startup. I developed financial models that contributed to a significant capital raise and advised on business development strategies. My experience also includes serving as a Diplomatic Security Specialist in Afghanistan and leading operations in the U.S. Army's 75th Ranger Regiment, where I honed my leadership skills in high-pressure environments.
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Work history, roles, and key accomplishments
Vertical Drama Series
Jan 2023 - Present (2 years 10 months)
Acted in over 20 English-language vertical drama series distributed on Chinese and U.S. streaming platforms. Gained insight into emerging mobile-first media trends and cross-cultural content production.
Norton Electra
Jan 2022 - Present (3 years 10 months)
Pursued a self-directed market exploration in the federal contracting space, focused on streamlining compliance for veteran-owned businesses. Led investor outreach and developed early-stage pitch and GTM materials.
Landis
Jan 2019 - Present (6 years 10 months)
Built and modeled financial scenarios that supported a $50M capital raise. Developed national partnership ecosystem and advised on business development strategy.
Convoyer
Jan 2019 - Present (6 years 10 months)
Built and executed early go-to-market strategy for a mission-driven gig platform connecting veterans with older adults needing medical escort services. Operations were paused due to COVID-related health risks.
ACADEMI (U.S. State Dept.)
Jan 2012 - Present (13 years 10 months)
Provided protective services for U.S. diplomats in Afghanistan. Conducted strategic and contingency planning to ensure continuity of diplomatic operations.
U.S. Army, 75th Ranger Regiment
Jan 2008 - Present (17 years 10 months)
Served in a leadership role across multiple deployments in Iraq and Afghanistan. Mentored junior personnel and managed operations in high-risk environments.
Degrees, certifications, and relevant coursework
MBA, Business Administration
Completed a Master of Business Administration program at Columbia Business School. Focused on advanced business principles and strategic management.
BA, Liberal Arts
Grade: Cum Laude
Graduated Cum Laude with a Bachelor of Arts from Columbia University. Gained a comprehensive understanding of liberal arts disciplines.
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