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Nazcheeba Morrison

@nazcheebamorrison

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Creative senior copywriter with expertise in digital marketing and SEO.

South Africa

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What I'm looking for

I am looking for a creative environment that values innovative ideas and offers opportunities for professional growth.

As a seasoned senior copywriter with over a decade of experience, I have honed my skills in creating compelling and engaging content across various platforms. My journey began with a Copywriting Diploma from the AAA School of Advertising, where I was awarded a R20,000 bursary at the Apex Awards Gala Evening. This recognition fueled my passion for crafting narratives that resonate with audiences.

Throughout my career, I have worked with leading online casinos, where I developed a strong expertise in digital promotions, SEO optimization, and gamification copy. My role at VIP24/7 allowed me to create targeted copy for daily mailers, newsletters, and social media, significantly enhancing user engagement and driving traffic. I pride myself on my ability to conceptualize innovative marketing strategies that not only meet but exceed client expectations.

My experience extends beyond copywriting; I have contributed to lifestyle magazines and collaborated with various stakeholders to produce high-quality content. I am dedicated to continuous learning and adapting to the ever-evolving digital landscape, ensuring that my work remains relevant and impactful.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Online Casino

Jan 2024 - Present (1 year 5 months)

Wrote copy for daily mailers, gamifications, digital promotions, and direct mailers. Managed content uploads on OKTA and WordPress, and contributed to the casino magazine.

Copywriting Content Management Digital Marketing WordPress Okta Proofreading Research Email Marketing Gamification

Senior Copywriter

Online Casino (VIP24/7)

Mar 2017 - Dec 2023 (6 years 9 months)

Created copy for daily mails, pop-ups, and social media updates. Developed SEO-optimized casino and game reviews, and conceptualized weekend and ad hoc promotions.

Copywriting SEO Social Media Management Email Marketing Gamification Proofreading Research

Creative Copywriter

First Class Media

Jul 2015 - Feb 2017 (1 year 7 months)

Crafted over 14 SEO-optimized affiliate articles weekly. Developed copy for mailers, newsletters, blurbs, game reviews, press releases, landing pages, and website content.

SEO Affiliate Marketing Copywriting Content Creation Newsletters Landing Pages Content Proofreading

Copywriter

Ogilvy Go Advertising

Feb 2012 - Jul 2014 (2 years 5 months)

Wrote copy for various media including posters, radio, and TV for clients like Furnmart and Home Corp. Oversaw radio and TV recordings, and contributed to a lifestyle magazine.

Copywriting Editorial Proofreading Content Creation Advertising Interviewing

Copywriting Intern

Mick and Nick

Jul 2010 - Aug 2010 (1 month)

Conducted research on sales-led products and established brands. Participated in brainstorming sessions for client briefs and attended voiceover recordings.

Research Brainstorming Copywriting Advertising Marketing Team Collaboration Voiceover Recording

Communication Assistant/Receptionist

The Forum

Aug 2008 - Dec 2009 (1 year 4 months)

Edited and proofread documents, and researched topics for feature articles. Managed the National Coordinator's diary and typed reports.

Proofreading Research Administrative Support Report Writing Communication

Casual

CNA

Oct 2005 - May 2009 (3 years 7 months)

Assisted customers as a cashier and in various departments including stationery, sound, and books. Managed pricing and stock organization.

Customer Service Stock Management Retail Operations Pricing Merchandising

Cashier

Mr Price Weekend Material

Jun 2005 - Sep 2005 (3 months)

Assisted customers with queries, priced merchandise, and stocked shelves. Ensured store tidiness after closing.

Customer Service Merchandising Stock Management Retail Operations

Cashier

Mr Price Weekend Material

Jul 2004 - Dec 2004 (5 months)

Worked as a cashier on weekends, public holidays, and during the Christmas period. Responsible for pricing and packing merchandise, and tidying the store.

Customer Service Merchandising Stock Management Retail Operations

Volunteer

SPCA

Jan 2004 - May 2004 (4 months)

Assisted in the cattery by feeding cats and cleaning cages. Hung up washed dog blankets and provided comfort to the animals.

Animal Care Support Volunteer coordination

Promoter

Dark Dog Energy Drink

Nov 2003 - Dec 2003 (1 month)

Promoted the energy drink in various nightclubs. Engaged with customers to increase brand awareness and sales.

Product Promotion Customer Engagement Brand Awareness Sales Event Marketing

Education

Degrees, certifications, and relevant coursework

AAA School of Advertising

Diploma, Copywriting

Completed a comprehensive program covering various aspects of marketing and communication. Gained expertise in copywriting, proofreading, and digital marketing, including SEO optimization. Studied principles of marketing, pop culture, and television production.

Saint Ursula's Convent

Matric, General Studies

Activities and societies: Awarded Certificate for English, Typing and Home Economics. Awarded the Courtesy Cup 1.

Completed secondary education with a focus on core academic subjects. Studied English, Afrikaans, Biology, History, Home Economics, and Typing.

University of Johannesburg

BA Communication Degree, Communication

Obtained a Bachelor of Arts in Communication, specializing in various communication disciplines. Studied advertising, English, communication studies, and project management. Gained knowledge in corporate communication, fundamental communication theory, journalism, media law, psychology, and history.

University of Johannesburg

Honours, English

Commenced an Honours program in English, focusing on advanced literary and language studies. The course was not completed due to financial difficulties.