
Natthanan Sriwichian
@natthanansriwichian
Business Strategy & Operations | Business Development | Customer Success | Project Coordination
What I'm looking for
My career has taken me across retail, entrepreneurship, hospitality, and customer-facing operations, but the common thread has always been understanding how businesses actually work and how to improve them.
I currently work in UNIQLO’s Management Candidate program, where I analyze sales, productivity, and P&L metrics and use customer traffic and demand patterns to support planning and operational decisions. Before that, I helped develop the strategy and operating systems for a family-run hospitality business, creating service processes and using revenue data to test commercial ideas.
Alongside this, I’ve spent several years building a D2C wellness business, developing customers through education and referrals and coaching more than 100 team members over time.
I’m most interested in roles where I can combine commercial thinking, customer understanding, problem-solving, and execution, particularly across business development, operations, customer success, project coordination, and strategy-oriented work.
Experience
Work history, roles, and key accomplishments
Selected for UNIQLO’s structured Management Candidate program, gaining hands-on exposure to retail operations, commercial performance and frontline management within a large-format, high-transaction-volume store.
• Analyze sales and productivity KPIs including ACS, UPT, average unit price and sales per man-hour alongside store-level P&L metrics to identify commercial and operational opportunities.
• Built a D2C wellness business generating up to approximately ฿500K in annual revenue, with peak monthly group revenue exceeding ฿100K.
• Developed customers through needs-based product education, referrals, demonstrations and relationship management across wellness, beauty and home-care categories.
• Recruited and coached 100+ team members cumulatively through onboarding, product education, indi
• Helped develop Greet's strategy and brand function, translating customer and revenue observations into operational initiatives executed with the family team.
• Developed 10+ service and operating protocols covering guest experience, complaints, CRM, cleaning and FIFO/waste.
• Analyzed transaction and revenue data across five business lines with the operations lead to test commercial hypotheses;
• Supervised high-volume service for 60+ guests per shift, balancing customer experience, service flow and operational efficiency.
• Trained and onboarded 5+ staff in service standards and workflows during periods of team turnover.
• Supported management during high-pressure service periods and helped maintain operational continuity through the restaurant's early growth phase.
• Worked across front- and back-of-house operations in a high-volume university café, supporting POS, customer flow, food preparation and service during peak periods.
• Built practical experience in FIFO, food safety, service workflows and coordination between FOH and BOH teams.
• Supported customer service and front-of-house operations in a high-volume fast-casual environment, developing discipline around speed, accuracy and service consistency.
Floor Staff
Phoodle Eatery, Santhi Pochana, Thainamic Restaurant, Kruanulla by Yok
Mar 2023 - Nov 2023 (8 months)
Worked across multiple Sydney hospitality environments, building adaptability across different teams, service styles and operating standards.
• Worked as an all-rounder in a fast-paced owner-operated café, supporting FOH, delivery preparation, barista assistance and basic BOH operations.
• Gained early exposure to small-business operations by working closely with the owner on day-to-day service, inventory and staff coordination.
Food Service Worker
Benzin & Cupra
Apr 2023 - Jun 2023 (2 months)
Supported café operations in a high-volume Sydney CBD environment, including customer service, POS, food preparation, barista support and inventory rotation.
Front Desk Receptionist
Siamotiff Boutique Hotel
Nov 2022 - Jan 2023 (2 months)
• Supported front-desk operations at a boutique hotel, managing guest needs, check-in/out and service coordination.
• Worked with OTA platforms, reservation systems and established SOPs while supporting housekeeping and property operations.
Education
Degrees, certifications, and relevant coursework
UNSW Business School
Bachelor of Commerce, Marketing, Innovation, Strategy & Management
2022 - 2024
Studied marketing, innovation, strategy, and management with a strong emphasis on consumer behavior, brand strategy, data-driven decision making, and business model innovation. Completed rigorous coursework in marketing analytics, digital transformation, business strategy, negotiation, and social entrepreneurship, applying theory to real-world case studies and team-based projects.
Developed a str
UNSW
Circular Economy: Introduction
Sep 2024
UNSW College
Diploma of Education, Business/Commerce, General
2021 - 2022
Completed a Diploma of Business at UNSW, developing a solid foundation in management, marketing, accounting, and business operations. Strengthened analytical thinking, business communication, and teamwork skills through case-based learning and practical coursework, supporting progression into undergraduate business studies.
Glasgow International College
Foundation degree, Science and Engineering
2019 - 2020
Completed the Foundations in Science and Engineering program, building a strong academic base in mathematics, engineering principles, and analytical problem-solving to prepare for undergraduate study in a UK university environment.
IELTS Official
IELTS Academic – Overall Band Score 8.0
Aug 2019
Sherman High School
International Exchange Program, International Exchange / Study Abroad
2017 - 2018
Completed a year of study abroad at Sherman High School in Texas, gaining academic and cultural exposure in the U.S. education system and participating in the marching band, strengthening teamwork, discipline, and adaptability.
Bangkok Christian College
High School Diploma, Business/Commerce, General
2012 - 2018
Actively involved in both creative and athletic school communities, including band performance, competitive sports, and large-scale school events. Participated in senior–freshman support programs, collaborative performances, and team-based activities that strengthened leadership, coordination, and community spirit.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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