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Natka Arruda Figueiredo

@natkaarrudafigueired

Product & Business Operations Specialist at HJ Têxtil who developed 250+ products and implemented AI automations saving about 10 hours weekly.

Brazil
Message

At HJ Têxtil, I connect product, marketing, commercial, production, purchasing, and suppliers to turn customer and market insights into product decisions. I’ve participated in developing more than 250 products and help manage a portfolio averaging 300 articles.

I’ve led seven process-improvement projects and implemented three AI-supported automations, reducing time spent on operational activities by approximately 10 hours per week. With a background in Product Design and an MBA in Marketing, I also support digital strategy, product positioning, and sustainable product initiatives.

Experience

Work history, roles, and key accomplishments

HT
Current

Product & Business Operations Specialist

HJ Têxtil

Jan 2023 - Present (3 years 9 months)

• Led product positioning and digital strategy, increasing brand visibility and customer engagement across channels;
• Drove new product development initiatives, including market validation, cost analysis and customer feedback loops;
• Acted as a key link between commercial, production (PCP) and suppliers, ensuring alignment between demand and operational capacity;
• Identified market opportunitie

HT

Analista de Operações e Comercial

HJ Têxtil

Apr 2021 - Jan 2023 (1 year 9 months)

• Managed relationships with clients and sales representatives, gathering insights to support product and market decisions;
• Supported sales strategy and demand planning aligned with production capacity;
• Participated in financial and operational processes, improving internal organization and efficiency;
• Contributed to product performance analysis and identification of new opportunities.
_____

HT

Business Operations & Commercial Analyst

HJ Têxtil

Apr 2021 - Jan 2023 (1 year 9 months)

• Managed relationships with clients and sales representatives, gathering insights to support product and market decisions
• Supported sales strategy and demand planning aligned with production capacity
• Participated in financial and operational processes, improving internal organization and efficiency
• Contributed to product performance analysis and identification of new opportunities

HT

Assistente de Marketing e Vendas

HJ Têxtil

Jan 2020 - Apr 2021 (1 year 3 months)

• Managed social media and digital presence of the company;
• Supported sales activities and customer communication;
• Contributed to brand positioning and product visibility.
___________________________________________________________________________________________________________________
• Gestão das redes sociais e presença digital da empresa;
• Suporte às atividades comerciais e comunicação c

HT

Marketing & Sales Assistant

HJ Têxtil

Jan 2020 - Apr 2021 (1 year 3 months)

• Managed social media and digital presence of the company
• Supported sales activities and customer communication
• Contributed to brand positioning and product visibility

Cultural Care Au Pair logoCP

Aupair

Cultural Care Au Pair

Jan 2017 - Aug 2018 (1 year 7 months)

•Responsible for the full-time care of a 1.5-year-old child, focusing on cognitive, motor, and socio-emotional development;
•Planned and executed educational routines using creative approaches to enhance learning and engagement;
•Developed playful strategies to stimulate communication, social interaction, and autonomy;
•Demonstrated strong problem-solving skills by adapting activities to meet indi

SW

Vendedora

SIDE WALK

Sep 2015 - Dec 2016 (1 year 3 months)

• Assisted customers before, during, and after the purchasing process, providing guidance and support to ensure a positive customer experience;
• Identified customer needs and expectations, offering appropriate solutions and delivering high-quality service;
• Built strong customer relationships through effective communication and problem-solving skills;
• Ensured customer satisfaction by addressin

AB

Estagiaria de Design de Produtos

Audatex Brasil

Aug 2013 - Dec 2014 (1 year 4 months)

• Contributed to the creation and maintenance of graphical databases for a global automotive information network;
• Utilized AutoCAD, CorelDRAW, and Microsoft Access to develop, organize, and manage technical information and documentation;
• Produced detailed technical drawings of automotive components, ensuring accuracy, consistency, and compliance with quality standards;
• Maintained and updated

MJ

Encarregada em Marketing

Mauá Júnior

Jan 2012 - Dec 2012 (11 months)

• Managed the company’s internal marketing and communications initiatives, ensuring employees had access to relevant information, updates, and organizational news;
• Acted as a liaison between internal stakeholders and external marketing partners, facilitating communication and project execution;
• Led the implementation of the company’s internal newspaper, increasing employee engagement and impro

Education

Degrees, certifications, and relevant coursework

US

USCS - Universidade Municipal de São Caetano do Sul

Master of Business Administration (MBA), Marketing

2015 - 2016

CT

Centro Universitário do Instituto Mauá de Tecnologia

Designer, Design

2011 - 2014

UM

Universidad del Mayab

Design de Produtos

2013 - 2013

Por meio de uma bolsa Ibero-Americana sedida pelo Santander, fui estudar um semestre na Universidade "Anahuac Mayab", que fica localizada em Mérida, no México.

Durante esses 6 meses pude aperfeiçoar o meu espanhol e aprender novar técnicas e inspirações do design.

ST

Senai "Almirante Tamandaré"

Técnico em Desenho de Projetos, Desenho Industrial

2008 - 2010

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