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Natasha Creasman

@natashacreasman

Business transformation consultant at Experian who built a profitability framework for a $300M+ business and improved leadership investment decisions.

United States
Message

At Experian Marketing Services, I built the organization’s first integrated profitability and performance framework for a $300M+ revenue business. It brought Finance, Sales, Product, and Marketing together around a shared view of performance and investment decisions.

I also turned disconnected revenue, KPI, and performance data into executive dashboards that became a reference point for leadership forecasting. I reworked a relationship-driven prioritization process into a shared roadmap approach and helped drive its broader adoption.

At Keycentrix, I introduced agile practices that increased team productivity 10% while reducing release issues 40%. I also built KPI tracking and implementation processes to support client onboarding without additional headcount.

At Textron Aviation, I led an 18-person training and instructional design team and supported an enterprise LMS rollout. Earlier, I built Power BI reporting for quality and training KPIs and helped standardize processes across North America and Asia-Pacific.

Experience

Work history, roles, and key accomplishments

Experian logoEX
Current

Product Program Manager

Jan 2021 - Present (5 years 8 months)

Business operations and transformation lead for Experian Marketing Services, partnering across functions to solve operational challenges, improve decision-making, and lead high-priority initiatives.

Education

Degrees, certifications, and relevant coursework

FU

Friends University

Bachelor of Science, Business Management & Leadership

Bachelor of Science in Business Management and Leadership from Friends University in Wichita, Kansas.

SC

Scrum.org

Professional Scrum Master I; Professional Scrum Product Owner I, Scrum

2021 - 2021

Earned Professional Scrum Master I and Professional Scrum Product Owner I certifications from Scrum.org in 2021.

PI

Project Management Institute

PMP, Project Management

Holds a Project Management Professional (PMP) certification from the Project Management Institute.

PM

Pragmatic Marketing

Six Sigma White Belt, Six Sigma

Completed Six Sigma White Belt training from Pragmatic Marketing.

Tech stack

Software and tools used professionally

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