Marek Bołbot

Leading Paid Social operations and strategy for key clients, coordinating the team, managing client relationships, and developing AI-driven marketing solutions.

Led Paid Social activities including campaign management and optimization, strategic media planning, and implementation of AI solutions.

Optimized and reported on complex performance campaigns, implemented market innovations, and managed client relationships.

Handled campaign optimization, reporting, and innovation implementation.

Executed paid activities across Facebook, Instagram, TikTok, Pinterest, and Twitter, with data-driven optimization and reporting.

Managed end-to-end creation, optimization, and reporting of social media campaigns.

Built full-funnel performance and awareness campaigns across FB, IG, TikTok, and Pinterest, with strategic planning and KPI management.

Managed campaigns on Facebook, Google Ads, AdForm, Pinterest, and LinkedIn, and collaborated on ad creatives.

Managed end-to-end event management for large-scale projects, including social media presence, advertising campaigns, and business development.

Managed client care, optimized sales, ensured result achievement and reporting, and coordinated contacts with other departments.

Provided care for strategic clients and coordinated contact with medical facilities.

Created reports, conducted research focus groups, analyzed data, managed mystery shoppers, and communicated with clients.

Acquired new properties and provided client care.

Master's degree in Sociology from the University of Warsaw, completed in 2018.

Certification in TikTok Media Buying.

Certification as a Meta Certified Media Buying Professional.

Certification as a Meta Certified Media Planning Professional.