Open to opportunities

Natalie Chow

@nataliechow

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Communications and marketing professional specializing in digital engagement, SEO, and UX writing.

Malaysia

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What I'm looking for

I’m looking for a role where I can keep growing my digital communications expertise while delivering impactful recruitment, engagement, and brand initiatives—using data-informed campaign execution, clear UX-aligned writing, and strong stakeholder collaboration.

I’m a communications and marketing professional who turns strategy into clear, on-brand content across digital channels. I help organisations grow engagement through campaign planning, editorial coordination, and stakeholder-aligned messaging.

In my most recent contract role, I managed multi-channel communications and delivered work 100% on schedule and within budget. I advised stakeholders to mitigate strategic communications risks and maintained 95%+ positive brand sentiment across public channels, while increasing overall digital engagement by ~15%.

At Flinders University, I streamlined Student Portal content by auditing and mapping 100+ legacy pages and archiving 35% of obsolete material to reduce student confusion. I also standardized taxonomy and UX writing standards, lowering support ticket escalations post-release, and improved outcomes through data-informed optimization (including a 10% boost in intranet/social click-through rates).

I’m skilled in web and campaign execution using tools like Adobe Experience Manager (AEM), Marketo, SharePoint, and analytics platforms. I enjoy building useful content experiences—whether writing SEO- and UX-aligned copy, launching digital content hubs for recruitment, or partnering across IT and operations to deliver onboarding toolkits and self-service resources.

Experience

Work history, roles, and key accomplishments

Communications Advisor

City of Salisbury

Dec 2025 - Jan 2026 (1 month)

Managed social media, print publications, internal channels, and email to increase overall digital engagement by ~15% during a key council reporting period. Delivered municipal project collateral 100% on schedule and within budget while advising stakeholders on strategic communications risks to maintain 95%+ positive brand sentiment.

Social Media Management Internal Communications Email Marketing Campaign Execution Stakeholder Management Risk Mitigation Vendor Management Content Production

Communications Specialist

Flinders University

May 2025 - Dec 2025 (7 months)

Audited and mapped 100+ legacy Student Portal pages, guides, and collateral ahead of a major system launch, archiving 35% of obsolete content to reduce student confusion. Standardised taxonomy and UX writing standards to lower support ticket escalations post-release and produced onboarding toolkits, video guides, and self-service FAQs for the new Student System rollout.

UX Writing Guides AEM SharePoint Marketo SEO Copywriting Social Media Content

Digital Marketing Coordinator

Flinders University Academy

Mar 2024 - Dec 2024 (9 months)

Implemented Academy recruitment and marketing plans, building and maintaining an online digital content hub for prospective international students and recruitment staff. Managed web content across external, student, and staff platforms and wrote, edited, and published communications across webpages, social media, advertising, newsletters, and other collateral.

Recruitment Marketing Marketing Planning Web Content Management Content Hub Content Repurposing Copywriting Editing Social Media Marketing Collateral Newsletters

Communications & Marketing Officer

University of South Australia

Feb 2023 - Feb 2024 (1 year)

Led marketing efforts for UniSA Sport and supported Allied Health and Human Performance, as well as Clinical and Health Sciences academic units, aligning communications with university standards and brand guidelines. Reviewed, created, and distributed engaging content across web, social media, and eDMs, and assisted in photoshoots and video shoots and the delivery of events such as Open Day, campu

Marketing Digital Content Creation Web Content Social Media Content Content Distribution Photoshoot Support Video Shoot Support Event Coordination Open Days

Freelance Marketing Support

Inspiring South Australia (ISA) - South Australian Museum

Mar 2022 - Dec 2022 (9 months)

Populated and maintained the ISA website with science stories, news, and events while encouraging and monitoring stakeholder input. Produced a monthly newsletter via Mailchimp and managed social media accounts (Facebook, LinkedIn, and Twitter) with analytic digital reporting.

Website Management Content Scheduling Stakeholder Management Mailchimp Social Media Management Analytics Reporting Newsletter Production Facebook LinkedIn Twitter

Museum Moderator

Museum of Discovery (MOD.) - University of South Australia

Feb 2021 - Jun 2022 (1 year 4 months)

Engaged visitors through conversations to support understanding of exhibitions and provided excellent customer service. Led guided tours for school groups and other community stakeholders and managed exhibit startup/shutdown and troubleshooting of interactive exhibits and audio-visual equipment.

Customer Service Interactive Exhibit Support A V Troubleshooting Projector Troubleshooting Touchscreen Troubleshooting

Kitchen Assistant

Cupkates Desserts

May 2021 - Dec 2021 (7 months)

Supported food preparation, cooking, baking, and food packing/presentation, including inventory checks. Followed COVID-19 regulations and food safety requirements.

Food Preparation Cooking Baking Food Presentation Food Safety

Social Media Intern

Acoufelt

Aug 2021 - Oct 2021 (2 months)

Supported social media engagement through reporting and content scheduling and reviewed the existing social media strategy, presenting a new proposal. Drafted copy for blog articles and editorial-style case studies and set up the company’s new Pinterest Business profile.

social media engagement Reporting Content Scheduling Social Media Strategy Copywriting Blog Writing

Global Youth Advocate

Humanitarian Affairs Asia

Oct 2020 - Dec 2020 (2 months)

Conducted database research for events including delegate summits. Collaborated across time zones to design marketing and communications collateral such as newsletters, social media posts, and articles.

Marketing Collateral Newsletter Writing Social Media Article Writing

Spotlight Volunteer

Backpack 4 SA Kids Project

Sep 2019 - Oct 2019 (1 month)

Contributed to the Backpack 4 SA Kids Project by sewing toiletry bags for underprivileged and displaced children.

Sewing

Education

Degrees, certifications, and relevant coursework

University of South Australia

Bachelor of Arts, Communication and Media

Grade: CGPA 6.18/7.0

Activities and societies: Social Media Editor (2021), Recipient of the University Merit Award (2020) in UniSA Creative; UniMentor and G'day Mate volunteer (2021).

Completed a BA in Communication and Media at the University of South Australia. Earned a CGPA of 6.18/7.0 and contributed as Social Media Editor for the On The Record student publication.

Tunku Abdul Rahman University College

Diploma in Mass Communication (Media Studies), Mass Communication (Media Studies)

Grade: GPA 3.59/4.0

Activities and societies: Diploma programs student leader and Vice President for Enactus Society's Amazing Race (2017).

Completed a Diploma in Mass Communication (Media Studies) at Tunku Abdul Rahman University College. Earned a GPA of 3.59/4.0 and held student leadership roles.