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Natalia de Leon

@nataliadeleon

Co-Founder and CMO passionate about influencer marketing and brand growth.

Mexico
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What I'm looking for

I am looking for a role that fosters creativity and strategic growth, where I can leverage my marketing expertise and passion for brand development.

As a Co-Founder and CMO at Küdi Care, I lead innovative influencer marketing collaborations and gifting campaigns, focusing on product seeding strategies that enhance brand visibility. My role involves content production for social media platforms, where I create engaging visual and written content, manage community interactions, and analyze campaign performance to drive insights and optimize future strategies.

Previously, I served as a Logistics Coordinator for The Walk, a luxury fashion and art magazine, where I oversaw campaign logistics for high-profile clients such as Tiffany and Louis Vuitton. My experience in managing production coordination and supplier relations has equipped me with a keen eye for detail and a strong understanding of brand consistency across various content formats.

With a background in marketing from Universidad Iberoamericana and hands-on experience in campaign management, I am dedicated to fostering relationships with collaborators and suppliers, ensuring that every project aligns with strategic growth objectives. I thrive in dynamic environments where creativity and strategic planning intersect.

Experience

Work history, roles, and key accomplishments

KB

Co-Founder and CMO

Küdi Care - Baby Hygiene Products Brand

Sep 2024 - Present (1 year 9 months)

Led influencer marketing collaborations and gifting campaigns, including product seeding strategy and follow-ups. Managed brand finances and strategic planning for growth.

TM

Logistics Coordinator

The Walk - Fashion, Luxury and Art Magazine

Mar 2024 - Present (2 years 3 months)

Oversaw campaign logistics for luxury clients like Tiffany, Omega, and Louis Vuitton. Supervised production coordination, supplier relations, and brand consistency across content.

PM

Commercial Associate

Palmar Productions and Taco Banana – Productions House and M

Feb 2022 - Present (4 years 4 months)

Managed influencer and media relations, handling outreach, follow-ups, and collaboration tracking. Supported production of branded video content for Bimbo, Peñafiel, and L’Oréal, ensuring brand-aligned execution.

Education

Degrees, certifications, and relevant coursework

UI

Universidad Iberoamericana

Bachelor, Marketing

Grade: 8.8

Pursued a Bachelor's degree in Marketing. Achieved an academic average of 8.8, demonstrating strong performance in the field.

IP

Instituto Highlands Pedregal

High School Diploma, General Studies

Grade: 8.6

Completed high school education, focusing on a broad curriculum. Maintained a strong academic average of 8.6 throughout the program.

Tech stack

Software and tools used professionally

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