
Natalia Adkins
@nataliaadkins
Organized, creative professional with experience in administration, operations, communications, and content creation who loves making things happen.
What I'm looking for
I’m a versatile administrative and communications professional with 5+ years of experience supporting day-to-day operations, managing schedules and priorities, communicating with clients, maintaining detailed records, and finding solutions in fast-paced environments.
My background also includes media studies and multimedia journalism, which has given me a strong foundation in writing, storytelling, communication, and content creation. Over the years, I’ve expanded those skills through hands-on experience with social media, Canva, video content, client communication, and building my own brand and coaching business, Mindful Mom Magic.
Professionally, I’ve worked in roles ranging from office administration to school bookkeeping, where I’ve managed scheduling, proposals, contracts, payments, purchasing, financial records, vendors, and other operational responsibilities. These experiences have made me resourceful, adaptable, and comfortable figuring things out when there isn’t always a step-by-step set of instructions.
I’m a quick learner who genuinely enjoys being the person behind the scenes keeping things organized and moving forward. At the same time, I love opportunities that allow me to use my creativity, writing, and communication skills.
I’m especially interested in administrative operations, executive support, marketing and communications, content creation, and project coordination roles where I can bring both my organized and creative sides to the table.
Experience
Work history, roles, and key accomplishments
Founder, Coach & Content Creator
Mindful Mom Magic, LLC
Mar 2020 - Present (6 years 6 months)
Founded coaching business for moms to support their mental health journey, postpartum, through the development of coaching action plans that center behavioral health and routinize self care. Lead content creation for paid social and web pages, resulting in 80% follower growth in less than a year on TikTok and 40% on IG.
Treasurer
Plumosa School of the Arts
Apr 2026 - Aug 2026 (4 months)
Manage school budgets, internal accounts, purchasing, procurement, and financial records in compliance with district policies. Perform bookkeeping functions, including accounts payable, cash receipts, bank reconciliations, and budget transfers.
Office Administrator
Ringler Landscape and Design, LLC
Aug 2024 - Feb 2026 (1 year 6 months)
Managed day-to-day office operations, ensuring smooth coordination between designers, field crews, vendors, and clients. Scheduled client consultations and project timelines, maintaining accurate records and calendars.
Creative & Brand Strategist
Darby Days
Sep 2022 - Sep 2023 (1 year)
Produced content calendar and leveraged AI to automate posts on Instagram, Facebook, and X. Developed graphics for digital stories/posts that operationalized engagement strategy through stickers and polls, resulting in 24% increase in impressions/reach and 40% jump in site traffic.
Communications Manager
Impact Alamance
Oct 2022 - Apr 2023 (6 months)
Built compelling content for the foundation's Facebook account, crystalizing brand voice and online presence for the first time in Foundation's history. Captured photos and videos of important events, programs, and meetings, created organizational artifacts as well as ongoing donor appeals which resulted in a 90% increase in community outreach.
Web Producer
ABC11 WTVD-TV
Aug 2017 - Jun 2018 (10 months)
Authored and copywrote original news stories using information collected by reporters and other sources for the ABC11 website. Managed and created content for ABC11's social media accounts and managed live streams to allow social media followers to engage in real time.
Morning News Producer
FOX8 WGHP
Feb 2015 - Apr 2016 (1 year 2 months)
Curated research topics and new source repositories to ensure timely, cited and accurate stories and information within production workstreams. Collaborated with associate producers, editors, reporters, anchors, and photographers to compile compelling content for the 8am newscast.
Associate Producer
FOX8 WGHP
Jun 2013 - Feb 2015 (1 year 8 months)
Shadowed veteran producers to learn how to build compelling content for multiple types of newscasts, refining time management skills efficiently and effectively. Provided coverage for producers and facilitated live breaking news coverage under the advisement of management.
Education
Degrees, certifications, and relevant coursework
University of North Carolina at Greensboro
Bachelor's degree, Media Studies
Completed a Bachelor's degree in Media Studies in 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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