Open to opportunities

Napat Youkong

@napatyoukong

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Data analytics and project manager with a focus on impactful strategies.

Thailand

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What I'm looking for

I am looking for opportunities that allow me to leverage data analytics to drive business decisions and improve performance in a collaborative environment.

I am a dedicated data analytics and project manager with a strong academic background, holding a Bachelor of Arts in Philosophy, Politics, and Economics from Thammasat University, where I graduated with First-Class Honors. My professional journey has been marked by significant achievements in data analytics, project management, and business intelligence across various sectors, including banking and e-commerce.

Currently, I am working at Card X, a subsidiary of SCB Bank, where I lead data-driven strategies that enhance customer engagement and drive digital project success. One of my notable achievements includes the creation of the 'King of Recurring' campaign, which successfully converted 50% of inactive accounts, significantly boosting portfolio spending. My previous role as a Finance Data Analyst at Krungsri Consumer allowed me to contribute to the Bank of Thailand's restructuring efforts, helping over 300,000 accounts join a debt-restructuring campaign.

My experience at Shopee further honed my skills in data analytics and business intelligence, where I developed metrics and dashboards that improved operational efficiency and profitability. I am passionate about leveraging data to drive decision-making and am committed to fostering a data-driven culture in every organization I work with.

Experience

Work history, roles, and key accomplishments

Current

Data Analytics and Project Manager

Current

Card X (Subsidiary to SCB Bank)

Jul 2024 - Present (11 months)

Leading data analysis and project management initiatives to develop actionable strategies and deliver digital projects on time and within budget. Successfully created the 'King of Recurring' campaign, converting 50% of inactive accounts and boosting spending significantly.

Data Analysis Project Management SQL Digital Strategy Business Intelligence Customer Segmentation Campaign Management Budget Management Data Visualization

Finance Data Analyst (Supervisor)

Krungsri Consumer (Subsidiary to MUFG Bank)

Apr 2023 - Jul 2024 (1 year 3 months)

Conducted analyses to improve business performance and support Bank of Thailand projects, including restructuring campaigns for credit card usage. Helped 300K accounts join the general debt restructuring program.

Data Analysis Financial Analysis Risk Assessment Credit Card Behavior Analysis Project Management Stakeholder Engagement Reporting Data Visualization

Data Analytics Guest Speaker

US Embassy to Thailand

Jul 2023 - Present (1 year 11 months)

Served as a guest speaker to share data analytics experiences and promote transparency and data-driven skills within the community.

Public Speaking Data Analytics Community Engagement Mentorship Data Driven Decision Making Communication Presentation Skills

Data Analytics and Business Intelligence

Shopee (SEA Group)

May 2020 - Apr 2023 (2 years 11 months)

Analyzed data metrics and created dashboards to project market share and track business performance in E-commerce. Led projects to reduce costs and maximize profits during economic downturns.

Data Analytics Business Intelligence Dashboards Performance Tracking Data Visualization Project Management