Napat Youkong

I am a dedicated data analytics and project manager with a strong academic background, holding a Bachelor of Arts in Philosophy, Politics, and Economics from Thammasat University, where I graduated with First-Class Honors. My professional journey has been marked by significant achievements in data analytics, project management, and business intelligence across various sectors, including banking and e-commerce.

Currently, I am working at Card X, a subsidiary of SCB Bank, where I lead data-driven strategies that enhance customer engagement and drive digital project success. One of my notable achievements includes the creation of the 'King of Recurring' campaign, which successfully converted 50% of inactive accounts, significantly boosting portfolio spending. My previous role as a Finance Data Analyst at Krungsri Consumer allowed me to contribute to the Bank of Thailand's restructuring efforts, helping over 300,000 accounts join a debt-restructuring campaign.

My experience at Shopee further honed my skills in data analytics and business intelligence, where I developed metrics and dashboards that improved operational efficiency and profitability. I am passionate about leveraging data to drive decision-making and am committed to fostering a data-driven culture in every organization I work with.