Open to opportunities

Naomy Mutie

@naomymutie

Data-driven business analyst and marketing strategist leveraging analytics to optimize campaigns and drive measurable growth.

Canada

Message

What I'm looking for

I’m looking for a full-time role where I can use data-driven insights to drive growth—balancing analytical rigor with creative marketing execution. I want to optimize campaigns, improve processes, and build strong client relationships.

I’m a business analyst and marketing strategist who combines brand intuition with analytics to improve performance. I use data-driven insights to optimize marketing campaigns, increase sales, and enhance operational efficiency—then turn the results into clear, actionable recommendations.

In my current role as a Marketing & Brand Analytics Intern, I analyze TikTok, Instagram, YouTube, and Amazon metrics to refine content timing and format strategy and boost engagement. I also write SEO-optimized blog content using keyword research tools and E-E-A-T principles to improve organic rankings, and I strengthen influencer outreach using engagement and storefront analytics.

I’ve also built a strong finance and risk foundation through work as an Account Auditor, where I conduct financial audits, analyze financial data, and identify process improvements and risk mitigation opportunities to support accurate, timely audit reporting. I bring additional marketing execution experience from building a TikTok personal brand (50K+ followers, 3M+ views) and from consulting and e-commerce work that strengthened evidence-based decision-making and customer growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Brand Analytics Intern

Current

Godefroy Beauty

May 2025 - Present (1 year)

Analyzed TikTok, Instagram, YouTube, and Amazon metrics to optimize content timing and formats, improving engagement and brand visibility. Wrote SEO-optimized blog content, refined influencer outreach using analytics, and managed influencer contracts and deliverables.

Social Media Analytics Content Strategy Keyword Research Influencer Marketing Brand Analytics Contract Management

Current

Account Auditor

Current

Ernst & Young

Feb 2025 - Present (1 year 3 months)

Conducted financial audits and account reviews to support regulatory compliance. Analyzed financial data to identify process improvement opportunities and risks, and delivered accurate audit reports with cross-functional teams.

Financial Audit financial data analysis Regulatory Compliance Risk Mitigation Process Improvement Audit Reporting Accounting Controls

Current

Bakery Founder & Owner

Current

Lucky ME Bakery

Dec 2024 - Present (1 year 5 months)

Launched Lucky Yu Bakery, designing brand identity, pricing, and seasonal menus to highlight Asian flavors and cultural identity. Drove $300+ in pre-order sales through strategic storytelling and social media marketing, building a loyal customer base through community engagement.

Brand Identity Product Pricing Menu Development Social Media Marketing Brand storytelling Community Engagement Pre Order Campaigns

Current

EY Product Launch Marketer

Current

Ernst & Young

Developed a marketing strategy for an EY product launch, including market analysis, financial forecasting, and brand positioning. Created marketing materials and stakeholder presentation decks with accounting and business analysis support.

Marketing Strategy Market Analysis Financial Forecasting Product Positioning Marketing Collateral Presentation Development Business Analysis

Non-Profit Consultant Intern

Extern (Non-Profit Consultancy)

Jan 2024 - Jul 2024 (6 months)

Provided consulting support to non-profits focused on operational efficiency and program development. Conducted market research and data analysis to enable evidence-based decisions and created marketing communications to increase community engagement.

Market Research Data Analysis Operational Efficiency Program Development Marketing Communications Community Engagement

Restaurant Server

Sushi Axiom Restaurant

Sep 2021 - Jun 2024 (2 years 9 months)

Co-developed 30+ holiday menu items and upsold high-margin products, increasing sales by 20%. Trained 9 new hires and improved retention to 89% while streamlining peak-hour operations to reduce wait times by 10%.

Customer Service Upselling Menu Development Inventory & Prep Support

TikTok Social Media Strategist

Personal Brand (TikTok)

Sep 2023 - Feb 2024 (5 months)

Built a TikTok personal brand reaching 50K+ followers and 3M+ views in 5 months. Led content strategy, scheduling, and video editing to achieve a 51% engagement rate and 90% follower growth.

Social Media Strategy Content Creation Video Editing Audience Targeting Brand Building Social Media Analytics Photography Scheduling

E-Commerce Specialist (Depop)

Depop

Dec 2021 - Jan 2023 (1 year 1 month)

Sold 800+ items and earned 600+ five-star reviews by maintaining strong customer service and consistent branding. Managed end-to-end e-commerce operations, wrote SEO-friendly product descriptions, and generated 20K+ views through social content.

E Commerce Operations Social Media Content Market Research Customer Service Sales Growth Review Management

Food Service Worker

AZCO - A Burns & McDonnell Company

Apr 2022 - Aug 2022 (4 months)

Provided customer service in a fast-paced food service environment. Managed inventory, supported food preparation, and helped run service operations to meet quality standards.

Customer Service Inventory Management Food Preparation Service Operations Quality Standards Time Management

Digital Marketer & Receptionist

Rosette Nails

Sep 2019 - Jun 2022 (2 years 9 months)

Redesigned the pricing page, increasing annual sales by 9%. Revamped social media profiles to raise engagement by 20% and grow the audience to 8K+, while supporting client retention through TikTok/Instagram marketing and front-desk operations.

Social Media Marketing Content Creation Pricing Optimization Client Retention Front Desk Operations Scheduling