Open to opportunities

Naomi Nguyen

@naominguyen1

Influencer & social commerce marketing leader with 7 years managing creator programs, omnichannel campaigns, and GMV growth in Vietnam.

Vietnam

Message

What I'm looking for

I want to own end-to-end influencer and social-commerce growth—building creator programs, leading cross-functional live campaigns, and optimizing GMV/ROI—while partnering closely with brand teams and platform partners.

I’m a marketing & influencer management professional with 7 years of experience directing end-to-end creator and social commerce programs—built from both brand-side execution (Cocoon Vietnam) and MCN-side campaign operations (Melive Network). I lead influencer initiatives from talent sourcing and briefing through delivery, stakeholder communication, and post-campaign review.

I’ve delivered measurable growth across retail and creator commerce: taking full ownership of omnichannel strategy across 4 stores, reaching 1 billion+ VND/month at peak and improving net profit by 20%, while running platform activations on Facebook, TikTok, and TikTok Shop. At Melive Network, I planned and managed Shopee Live and TikTok Shop affiliate campaigns with strong GMV hit rates, led cross-functional teams under high-pressure livestream conditions, and structured brand partnership models for project profitability.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Sales Consultant

Current

Multi-category Retail

Jun 2025 - Present (1 year 1 month)

Owned marketing and sales strategy across four retail stores, including promotional planning, channel activation, merchandising, and management of 20 staff. Built omnichannel presence across Facebook, TikTok, and TikTok Shop, and at peak grew portfolio revenue to 1B+ VND/month while improving net profit by 20% (Q4 2025–Q1 2026).

Social Commerce TikTok Shop TikTok Facebook Paid Media Marketing Planning Channel Activation Merchandising Team Management Performance Management Revenue Growth

Campaign Planning & Management

The Metub Company – Melive Network

Jul 2024 - Mar 2025 (8 months)

Planned and led end-to-end affiliate campaign activations across the creator network on Shopee Live and TikTok Shop, including strategy, creative direction, ATL communication, and platform timing. Coordinated cross-functional teams of 50+ during live activations and served as the point of contact for platform partners and brand sponsors while managing affiliate P&L and tracking GMV, ROI, and CTR.

Affiliate Marketing Creator KOC Management Campaign Planning Creative Direction ATL Communication Shopee TikTok Shop Cross functional Coordination Brand Partnerships P&L management GMV Stakeholder Management

Creator Manager

Melive Network

Mar 2022 - Jun 2024 (2 years 3 months)

Built and led Melive’s exclusive KOC/creator program across five creators, developing roadmaps for branding, content strategy, audience growth, and GMV ramp-up while managing monthly OKR cycles. Monitored creator performance across affiliate video and livestream formats and scaled the team from 5 to 15 by establishing recruitment, training, and OKR frameworks and running monthly casting events.

OKRs Content Strategy Audience Growth Live Streaming Recruitment Training Recruitment Frameworks Casting Monitoring

Senior Marketing Executive

Cocoon Vietnam

Oct 2020 - Dec 2021 (1 year 2 months)

Directed end-to-end marketing for 23 SKUs across skincare, haircare, and bodycare, developing monthly IMC campaigns spanning ATL/BTL execution, content strategy, influencer partnerships, and media planning. Managed a 100+ creator network through full collaboration workflows and long-term relationship management, and collaborated with sales, e-commerce, and design teams to ensure consistent brand e

IMC Planning Content Strategy Influencer Marketing Media Planning Market Research E commerce Marketing Brand Partnerships Creator Management Sustainability Marketing

Marketing Executive

TDIC., JSC

Sep 2019 - Oct 2020 (1 year 1 month)

Scheduled and executed monthly marketing campaigns across four beauty brands, including communication, influencer collaborations, and media execution. Coordinated with e-commerce, trade, sales, and platform partners (Shopee, Lazada) on sales-driving promotions while maintaining online and offline brand visual consistency.

Beauty Brand Marketing Campaign Execution Influencer Collaboration Trade Marketing Shopee Lazada Brand Consistency