Lavie Bui

Managed an end-to-end influencer marketing campaign for DJI, sourcing and coordinating ~100 creators across Southeast Asia, generating 3.5M+ views. Independently source, vet, and negotiate creator contracts for client campaigns.

Lead 20+ influencer marketing campaigns for 20+ K-beauty brands, managing 3,000+ creators and generating 30M+ cumulative views. Own the full creator partnership lifecycle from sourcing to execution, and built a 250+ member Discord community.

Managed end-to-end influencer contracts via GCM for high-visibility FMCG campaigns. Coordinated drafting, revisions, and signature collection with mid-tier to mega influencers and celebrities.

Tracked and analyzed creator-economy trends across K-beauty, TikTok Shop, and influencer-driven commerce. Produced 10+ research reports on brand strategy, content trends, and creator behavior.

Sourced and shortlisted creators across TikTok, Instagram, and YouTube. Served as communication bridge between Korean beauty brands and influencers, and translated campaign briefs into booking plans.

Wrote Facebook content on children's health, seasonal wellness, and parental guidance for the clinic's audience.

Developed content ideas and managed Facebook posts to build brand presence. Supported on-site event logistics, resolving issues in real time.

Created content ideas and managed Facebook posts that boosted engagement, including a post reaching 7.3K views. Planned and ran offline activities to build connections with students.

Grade: 3.86/4.00

Pursuing a Bachelor's degree in Integrated Marketing Communications with a GPA of 3.86/4.00 and recipient of a semester scholarship.

Completed the NUS BIZ School Summer Programme 2026, focusing on business, management, and marketing with a global cohort.