Open to opportunities

nancy madan

@nancymadan

Message

I am an Engineering Manager specializing in frontend and app performance optimization.

India

Message

What I'm looking for

I seek a leadership role where I can lead frontend and mobile teams, improve app performance and conversions, work in agile cross-functional teams, mentor engineers, and drive scalable product delivery and technical innovation.

I am an engineering leader with over 9 years of experience driving frontend and mobile app delivery, performance optimization, and cross-functional collaboration. I have led end-to-end launches of six apps (five live) and reduced app loading time by 20% while improving overall efficiency by 25%.

I specialize in optimizing user journeys and conversion funnels — I revamped checkout to a single-page flow that boosted conversions by 6% and elevated daily active users by 15% through targeted engagement strategies. I implement rigorous engineering practices, increasing code quality by 30% via stringent reviews and process improvements.

I collaborate closely with product, business, and DevOps teams to integrate analytics (Firebase, Google Analytics), CRM systems, and performance monitoring, and I mentor teams to deliver scalable, reliable applications. I am looking to apply my project and delivery management skills to drive technical innovation and operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Engineering Manager - Frontend & Apps

Current

Shein India

Oct 2024 - Present (10 months)

Led frontend and apps teams to reduce app loading time by 20%, boost daily active users 15% and increase checkout conversions 6% while delivering web and Android/iOS apps to production within a 3‑month timeline.

Performance Optimization Kotlin Android iOS Firebase Google Analytics CI CD Agile

Associate Architect

Zivame

May 2022 - Sep 2024 (2 years 4 months)

Improved app efficiency by 25% and code quality by 30% through process optimizations and rigorous code reviews; revamped checkout to a one‑page flow that increased conversions by 6%.

RxSwift MVVM Swift React Native SPA Performance Optimization Code Review Agile CI CD

Software Executive

Applify Pvt. Ltd.

Dec 2016 - Apr 2019 (2 years 4 months)

Guided and mentored a team of developers and 4 interns, overseeing development of 6 projects of which 5 are live; championed reusable calling and navigation modules to improve modularity.

Mobile Development Mentoring iOS Android GitHub Agile Testing CI CD

Software Engineer

Code Brew Labs

Jul 2015 - Aug 2016 (1 year 1 month)

Coached and fostered a cohort of 12 interns and contributed to launching 5 applications to the App Store, accelerating delivery and quality of mobile projects.

iOS Objective C Swift Mobile Development App Store Deployment Mentoring Agile CI CD

Education

Degrees, certifications, and relevant coursework

Chandigarh College Of Engineering And Technology

Bachelor of Engineering, Engineering

2011 - 2015

Completed Bachelor of Engineering at Chandigarh College Of Engineering And Technology from 2011 to 2015, covering core engineering principles and practical project work.