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Nancy Kang'ethe

@nancykangethe

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I build data-informed Google Ads, SEO, and content strategies for growth.

Kenya

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What I'm looking for

I'm looking to apply Google Ads, SEO, GA4, and content marketing skills to build targeted, data-informed strategies that improve campaign performance, organic visibility, and business growth.

I build data-informed digital marketing strategies through Google Ads, SEO, GA4, and content marketing. My work combines audience research, campaign performance data, and creative thinking to support business objectives.

In hands-on projects, I've analyzed Google Merchandise Store e-commerce data in GA4 and translated findings into SEO, product-discovery, and conversion recommendations. I've also developed an organic growth strategy for Allbirds following a technical, on-page, keyword, competitor, and backlink audit.

I've planned Google Ads campaigns for Bellroy, Gymshark, and Nike, including Search, Performance Max, Display, and Video campaigns. This work involved keyword research, ad groups, responsive ads, audience signals, creative assets, conversion goals, budgets, and bidding strategies.

Previously, I created SEO-focused content for Tech Culture Africa, Meerkerk LLC, SIA Enterprises, We Write Blog Posts LLC, and freelance clients. I produced more than 100 SEO blog posts at SIA Enterprises that contributed to a 15% increase in website traffic, and created, edited, and proofread 200+ long-form SEO articles for B2B and B2C clients.

Experience

Work history, roles, and key accomplishments

Content Writer

Tech Culture Africa

Jan 2025 - May 2025 (4 months)

Researched and produced technology, fintech, startup, and cultural content for African and global audiences, aligned with SEO and audience engagement goals. Managed and published content through a CMS, collaborating with editors to maintain brand messaging, quality, and editorial standards.

SEO Content Writing CMS Editorial Collaboration

Content Writer

Meerkerk LLC

Jul 2023 - Nov 2024 (1 year 4 months)

Created SEO-focused content across Finance, SaaS, Health & Wellbeing, Jewelry, and Technology, adapting content to varied audiences and client requirements. Used Ahrefs, Surfer SEO, Clearscope, and Frase for keyword research and content optimization to improve search visibility.

SEO Keyword Research Ahrefs SurferSEO Clearscope Frase Content Optimization

Content Writer

We Write Blog Posts LLC

Jun 2021 - Feb 2023 (1 year 8 months)

Created, edited, and proofread 200+ long-form SEO articles for B2B and B2C clients, primarily covering finance and business topics. Aligned content with client brand voice, audience needs, and inbound marketing objectives.

SEO Content Writing Editing Proofreading B2B B2C

Junior Content Writer

SIA Enterprises

Jun 2022 - Jan 2023 (7 months)

Created 100+ SEO blog posts on personal finance, contributing to a 15% increase in website traffic. Updated and optimized existing website content for SEO and organic visibility.

SEO Content Writing Blog Writing Content Optimization

Freelance Content Writer

Upwork

Nov 2020 - Jun 2021 (7 months)

Produced blog content for 10+ B2B and B2C clients across business, finance, beauty, health, pets, and other industries, adapting content to different audiences and brand requirements.

Content Writing Blog Writing B2B B2C

Education

Degrees, certifications, and relevant coursework

Kenya Accountants and Secretaries National Examinations Board (KASNEB)

Certified Public Accountant (CPA-K), Accounting

2017 - 2022

Pursued the Certified Public Accountant (CPA-K) qualification from 2017 to 2022.

Jomo Kenyatta University of Agriculture and Technology

Bachelor of Science, Microbiology

2015 - 2019

Earned a Bachelor of Science in Microbiology from 2015 to 2019.

Google Skillshop

Google Ads Certifications, Digital Marketing

Completed Google Ads certifications covering Search, Display, Video, Creative, Apps, Measurement, AI-Powered Performance Ads, AI-Powered Shopping Ads, and Grow Offline Sales.