Through Upwork and direct contracts, I write SEO-optimised blog posts, service pages, landing pages and product descriptions for small business clients. I research keywords and search intent, then shape content around topics each business can realistically rank for.
I optimise on-page elements including titles, meta descriptions, headings and internal links, and refresh underperforming articles to better match current search intent. I monitor performance in Google Search Console and GA4 to inform updates and future topics.
I also publish and format ready-to-publish content in WordPress, and write newsletters and sales sequences that match each brand’s voice. I manage client briefs, revisions and delivery across Upwork and direct contracts.
In my self-directed and client projects, I write educational and motivational scripts and captions for video, motion graphics and social media. I adapt core ideas across blogs, social posts, short video scripts and email, using keyword and trend research to guide topics.
