Open to opportunities

Ramah Musah

@ramahmusah

Message

Growth marketing manager and SEO-led content strategist turning traffic into revenue.

Kenya

Message

What I'm looking for

I’m looking for a role where I can own SEO and growth funnels end-to-end—combining content, paid, CRM, CRO, and analytics—to drive measurable revenue and retention improvements, with room to experiment and scale what performs.

I’m a Growth Marketing Manager & SEO-led Content Strategist who turns traffic into revenue. I build data-driven acquisition funnels, SEO and content programs, and CRO experiments designed to move the metrics that matter.

In my current role at Banda Holdings (Bandabets.app), I own SEO and growth strategy across multiple brands and optimize landing pages and user journeys from registration through to first deposit. I align paid media with landing page experiences, lead SMS and email lifecycle communications, and run A/B tests to scale what works.

Before this, I delivered SEO consulting through technical audits, keyword research, and content roadmaps that improve organic visibility and conversion-ready traffic. Earlier creative roles strengthened my ability to craft persuasive messaging across social, print, OOH, and digital ads—supported by measurable lifts in recall, engagement, visibility, and recognition.

I bring a marketer’s mindset and an optimizer’s discipline: performance reporting that translates data into leadership-ready insights, structured content development, and experimentation grounded in analytics. I’m certified in Google, HubSpot, Meta, and Surfer, and I love turning complex journeys into clear, high-performing outcomes.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Banda Holdings

Mar 2026 - Present (4 months)

Own SEO and growth strategy across multiple brands, optimizing landing pages and user journeys from registration through first deposit. Align paid media with landing page experiences, run A/B tests, and manage SMS/email lifecycle campaigns while reporting weekly performance insights.

SEO Strategy Growth Marketing Landing Page Optimization User Journeys Funnel Analysis Paid Media ROAS A B Testing SMS Marketing performance reporting Analytics CRO

Current

Senior Content Writer

Current

Turing

Nov 2025 - Present (8 months)

Create business and strategy questions across finance, public policy, e-commerce, and sports analytics, and write case studies for MBA-level learners. Organize content in structured formats (TSV, JSON, HTML, XML, Markdown) and collaborate with experts to ensure accuracy and real-world relevance.

Content Writing Case Studies Business Strategy Structured Content JSON HTML XML Markdown Academic Scenario Writing Quality Assurance

Current

Creative Copywriter

Current

Creative Margin Limited

Mar 2024 - Present (2 years 4 months)

Craft innovative brand copy for social media, print, OOH, and digital ads. Led multi-channel campaigns that improved brand recall, digital engagement, visibility, and brand recognition across multiple clients.

Copywriting Social Media Copywriting Print Ads Out of Home Copy Cross Platform Messaging

SEO Consultant

9ubet

Jan 2026 - Jun 2026 (5 months)

Delivered SEO strategy including technical audits and keyword research to improve organic visibility and conversion-ready traffic. Advised on on-page optimisation, content structure, and schema, and built content roadmaps and measurement frameworks to track organic growth and SERP share.

SEO Strategy Keyword Research

Copywriter

Momentum Kenya

Nov 2023 - Jun 2024 (7 months)

Executed brand awareness and lead generation campaigns through persuasive ad and social media copy. Supported campaign outcomes such as app downloads, improved conversion performance, follower growth, and updated brand content strategy including product naming and taglines.

Copywriting Brand Awareness Ad Copywriting Lead Generation Social Media Copywriting Content Strategy Product Naming Taglines

Lead Copywriter

Fleri

Dec 2022 - Jan 2024 (1 year 1 month)

Wrote clear, persuasive copy for the Fleri website, email campaigns, and marketing materials to educate and engage customers. Collaborated with healthcare providers and maintained brand voice across channels, supporting improvements in brand awareness, user engagement, conversions, and CCO/CMS (WordPress) cross-functional efficiency.

Website Copywriting Marketing Copywriting Brand Voice Healthcare Content Collaboration WordPress

Copywriter

Cellulant

May 2022 - Dec 2022 (7 months)

Researched topics supporting business and brand growth and wrote user interface text to improve onboarding, promos, error messaging, and instructional materials. Developed persuasive messaging for social media and collaborated with designers and PR to support marketing projects.

Copywriting UX Writing User Interface Text Onboarding Error Messages Social Media Copywriting Cross Functional Collaboration

Marketing Copywriter

Alore – Growth OS

Jan 2022 - Apr 2022 (3 months)

Developed targeted cold outreach content for LinkedIn and email campaigns and collaborated with sales teams to refine messaging. Improved campaign performance for multiple brands, including tripling overall effectiveness.

Email Campaigns Sales Messaging