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Namratha Prasad

@namrathaprasad

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MSc qualified UX Researcher specializing in user-centric design and iterative processes.

United Kingdom

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What I'm looking for

Seeking a role in a collaborative environment focusing on user-centered design to contribute to innovative projects.

I am a dedicated UX Researcher with an MSc in User Experience Design from Birmingham City University, where I graduated with a 2:1. My academic background also includes a Bachelor's in Computer Science. I specialize in transforming complex data into user-centric solutions, leveraging tools like Figma and Adobe XD.

Professionally, I've led initiatives that significantly improved customer satisfaction and sales. At Paddy Power, I designed a digital solution replacing in-shop tablets, enhancing user experience and efficiency. My approach combines extensive user research, prototyping, and usability testing to ensure solutions meet user needs effectively.

I am passionate about accessibility and inclusive design, demonstrated through projects like an accessible grocery shopping app adhering to WCAG standards. My master's dissertation on eye gaze interaction techniques earned a distinction, showcasing my proficiency in UX design and user research.

Experience

Work history, roles, and key accomplishments

Current

Customer Service Team Leader

Current

Paddy Power

Mar 2023 - Present (2 years 3 months)

Led a team to achieve a 40% increase in customer satisfaction scores by applying UX principles. Designed a digital solution to enhance customer interactions, conducted usability tests, and collaborated with departments to improve service quality.

UX Research Usability Testing Team Leadership Customer Feedback Analysis Cross Functional Collaboration Prototyping User Centered Design Agile Methodologies

MSc User Experience Design

Birmingham City University

Jan 2023 - Jan 2024 (1 year)

Conducted comprehensive user research and designed user-centric applications. Developed skills in accessibility design, usability testing, and critical analysis through various university projects.

User Research Usability Testing Wireframing Prototyping User Centric Design A B Testing

Product Specialist

Byju’s the Learning App

Oct 2019 - May 2021 (1 year 7 months)

Improved educational experiences for over 1,000 students through user research and usability testing. Proposed new features based on user feedback and led initiatives to enhance learning tools.

User Research Usability Testing User Engagement

IT Consultant

Quess Corp Ltd

Mar 2019 - Oct 2019 (7 months)

Executed user research by interviewing over 5,000 candidates to optimize recruitment processes. Leveraged user-centered strategies to ensure a fit between job roles and candidate profiles.

User Research Data Analysis Interviewing

Education

Degrees, certifications, and relevant coursework

Birmingham City University

Master of Science, User Experience Design

2023 - 2024

Grade: 2:1

Specializing in user research and iterative design, I am pursuing an MSc in User Experience Design. This program focuses on transforming complex data into user-centric solutions and continuously updating skills with the latest trends.

Ahalia School of Engineering & Technology

Bachelor's, Computer Science

2014 - 2017

Grade: 2:2

Completed a Bachelor's degree in Computer Science, gaining foundational knowledge in programming, algorithms, and software development, which supports my current focus on user experience design.