I've owned end-to-end UX for Joor’s mobile-first B2C platform, designing user flows, wireframes and interactive prototypes across 12+ customer-facing and admin experiences. By iterating against post-launch feedback and product data, I helped increase early user engagement by approximately 18%.
I built and documented a scalable design system at Joor that reduced UI implementation effort by approximately 30%, giving engineers a single reference for interface decisions. At Oroco, I designed and tested conversion-focused donation and tree-purchase journeys and reduced post-development revisions by approximately 25% through collaborative critique and review sessions.
I bring research, usability testing, information architecture and implementation-aware design to web and mobile products, supported by working knowledge of React and Python.
