Nafisat Malik

I’m a Growth and Digital Marketing Manager with a mass communication background, focused on building brands through data-driven strategy and measurable customer growth. I lead integrated marketing from concept to execution, aligning campaigns to clear KPIs that protect ROI and business outcomes.

At PEARLS ENDAPARTMENTS, I increased digital revenue contribution from 20–30% to 50–60% by leveraging data-driven marketing across social media, website, Google Business Profile, and OTAs. I led the end-to-end digital marketing function, strengthening brand awareness, customer acquisition, and occupancy through paid, owned, and earned channels.

I’ve also re-designed the digital customer journey by shifting lead ownership to the digital team—implementing standardized follow-ups, upselling frameworks, and conversion SOPs that improved enquiry-to-booking conversion. I structure workflows, manage monthly digital marketing budgets, and lead a high-performing digital marketing team to deliver consistent results.

Previously, as a Marketing Campaign Manager at Filmhouse Group, I led 360° multi-channel campaigns across 12 cinema locations—driving up to 25% YoY growth in ticket sales and 20% uplift in concession revenues. I also reduced spend inefficiencies by 15% through real-time tracking and budget management, while mentoring teams and partnering strategically with influencers and local audiences; earlier, as a Digital Media Manager on THE NEXT TITAN, I grew publicity and viewership and achieved a 55% increase in website and social media traffic.