Open to opportunities

Nabeel Arshad

@nabeelarshad

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Technical & on-page SEO specialist building search-ready websites and winning high-intent local leads.

United Kingdom

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What I'm looking for

I’m looking for a role where I can own technical & on-page SEO end-to-end—building search-ready WordPress experiences, running deep audits (hreflang, crawl/index), and driving high-intent local and organic lead growth.

I’m a Technical & On-Page SEO specialist who blends technical SEO, on-page strategy, and web development principles to turn search intent into measurable lead generation. I focus on clean implementations, crawlability, and sustainable visibility—especially for competitive local and organic markets.

In my recent role, I overhauled the end-to-end digital ecosystem by aligning web development, technical SEO readiness, and local search strategy. I built the core corporate website with responsive, clean code practices and managed Google Local Services Ads to capture immediate local leads, then owned ongoing on-page and local SEO to secure top rankings.

Most notably, I was the sole SEO specialist for a 14-language WordPress platform with 12,000+ crawled URLs. I engineered complete hreflang architecture, fixed critical crawlability and indexation issues (redirect chains, canonical conflicts, sitemap errors, and duplicate content at scale), and remediated a Google Manual Action to restore organic search visibility—then improved metadata, headings, and internal linking across hundreds of pages to match search intent in competitive financial services.

Before that, I developed integrated SEO/SEM strategies to improve visibility, organic traffic, and lead generation across multiple accounts, and delivered technical and on-page SEO for e-commerce product and category performance. Alongside SEO, I’ve shipped 20+ WordPress development and SEO projects, and I’m happiest when I can combine audits, structured implementation, and performance-minded execution.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist

Current

Glasgow Plumbing Expert

Mar 2026 - Present (4 months)

Overhauled the digital ecosystem to align web development, technical SEO, and local search for high-intent lead generation. Built the corporate site end-to-end and managed Google Local Services Ads while driving top local search rankings across Glasgow.

Technical SEO Local SEO Search Strategy Google Local Services Website Development Responsive Design On Page SEO Keyword Research Internal Linking

Current

Technical SEO & On-Page SEO Specialist

Current

Personal Care Homes Georgia

Jul 2022 - Present (4 years)

Provided end-to-end technical SEO and on-page optimization across four Personal Care Homes websites to improve crawlability, local search visibility, and page-level rankings. Implemented local SEO best practices across multiple locations, including location pages, NAP consistency, heading hierarchy, internal linking, and metadata.

Technical SEO Crawlability And Indexation On Page SEO Keyword Research Local SEO NAP Consistency Heading Internal Linking Content Optimization Google Search Console Screaming Frog WordPress

Current

WordPress Developer & SEO

Current

Self Employed

Delivered 20+ WordPress development and SEO projects, building and optimizing sites for search readiness, performance, and user experience. Worked across multiple industries on site optimization and SEO improvements.

WordPress Technical SEO On Page SEO Crawlability And Indexation HTML CSS ACF Performance Optimization

Technical & On-Page SEO Specialist

Suits Me Ltd

Aug 2024 - Apr 2026 (1 year 8 months)

Managed the full technical and on-page SEO strategy for a 14-language WordPress platform with extensive multilingual crawl coverage. Built hreflang architecture, fixed crawlability/indexation issues at scale, remediated a Google manual action warning, and optimized metadata, headings, and internal linking for competitive SERPs.

Technical SEO Crawlability And Indexation Hreflang Architecture International SEO Canonical and Redirect Audit On Page SEO Keyword Research Heading Internal Linking Duplicate Content Resolution WordPress Google Search Console Screaming Frog SEMrush Ahrefs

SEO/SEM Specialist

RDA Index & Xtant Real

Apr 2021 - Apr 2024 (3 years)

Developed and executed integrated SEO and SEM strategies to improve search visibility, organic traffic, and lead generation across multiple accounts. Conducted technical audits, on-page optimization, and keyword research aligned to competitive search landscapes and client objectives.

SEO SEM Technical SEO Crawlability And Indexation On Page SEO Keyword Research

E-Commerce SEO Specialist

Brownbag.pk

Apr 2020 - Mar 2021 (11 months)

Performed keyword research, on-page optimization, and technical SEO to improve product and category page visibility. Drove organic traffic and conversions for a competitive e-commerce platform.

E commerce SEO Keyword Research On Page SEO Technical SEO Internal Linking Content Optimization