Kai Kermani

At Racing Post and Pickswise, I lead technical SEO and AIO strategy across multiple sites, partnering with Product and Development on migrations, launches, URL architecture, schema, indexation, and crawlability. I improved the Lumar SEO score from 73 to 92 and built a GitHub-hosted Python scraper that turns Google News Top Stories observations into actionable ranking data.

Previously, I managed 900+ transactional articles for Racing Post, Myracing and Free Supertips, generating 4,000+ FTDs and approximately £240k–£360k in revenue. I led major sporting campaigns including Cheltenham, Grand National and Euros, combining keyword research, internal linking, republishing, and conversion optimisation.

I’ve also improved rankings, conversion rates, and international site architecture for agency and freelance clients, while building and ranking my own affiliate and local lead-generation websites. My work spans technical SEO, content, international SEO, CRO, analytics, and emerging AI search visibility.