Open to opportunities

Mustapha Abubakar

@mustaphaabubakar

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Head of business development and marketing driving growth through strategy and data.

Nigeria

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What I'm looking for

I want to grow in a solution-driven environment where I can lead business development and marketing with strong partnership strategy and data-driven reporting, and where learning, hard work, and measurable success are actively encouraged.

I’m a Head of Business Development and marketing at TROIS CHENNES NIGERIA LIMITED, focused on driving company growth through strategic partnership building, client acquisition, and targeted brand campaigns. I translate market insight into action with lead generation, proposal management, and campaign execution, while tracking performance through ROI optimization and reporting.

Before this, I led Human resources and Administration as a Manager at Nigeria Social Insurance Trust Fund (NSITF), where I coordinated internal weekly staff training, managed staff redeployment and leave matters, and handled new staff documentation and filing. I also worked across departments to ensure staff were properly supported within office operations.

Earlier roles at MTN Nigeria Network (MTNN) strengthened my research and commercialization skill set. As a Research Analyst: Business Intelligence, I analyzed raw data, produced qualitative and quantitative research reports, and delivered business insights by tracking market trends; as a Trade Marketing Consultant, I managed distribution channel relationships, enforced branding and merchandising standards, and ensured product availability with weekly/monthly reporting.

Experience

Work history, roles, and key accomplishments

Current

Head Business Development and Marketing

Current

Trois Chennes Nigeria Limited

Jul 2017 - Present (9 years 4 months)

Drives business growth through strategic partnerships, client acquisition, and targeted brand campaigns. Leads business development, marketing strategy, performance tracking, and cross-functional collaboration.

Business Development Market Expansion Partnership Building Lead Generation Proposal Management Campaign Execution Market Research ROI Optimization Reporting Cross Functional Collaboration

Manager, Human Resources and Administration

Nigeria Social Insurance Trust Fund (NSITF)

Jun 2015 - May 2017 (1 year 11 months)

Managed human resources and administrative activities, including staff redeployment, leave matters, and internal staff training coordination. Coordinated documentation for new staff and liaised with other departments to ensure staff are properly treated in office operations.

Human Resources Management Leave Administration training coordination Administrative Operations Liaising With Departments New Staff Documentation and Filing

Research Analyst (Business Intelligence)

MTNN

Aug 2014 - Jun 2015 (10 months)

Produced business intelligence for internal and external research studies by analyzing raw data and writing research reports. Coordinated research requirements across business units and disseminated findings while supporting research assistants.

Business Intelligence Reporting Research and Data Analysis

Trade Marketing Consultant

MTNN

Feb 2014 - Aug 2014 (6 months)

Supported sales and distribution by building relationships across trade channels, ensuring product availability, and maintaining channel standards. Managed channel databases and stock reporting, drove brand visibility, and resolved channel issues related to activations, products, and promotions.

Trade Marketing Sales and Distribution Channel Management Product Availability Monitoring Product Availability Reporting Channel Standards and Branding Merchandising Brand Visibility and POS Management