Muskan User
@muskanuser4
Product-driven marketer transitioning into product management with analytics.
IndiaWhat I'm looking for
I am a product-driven marketer transitioning into product management, combining a PGDM in Marketing & Operations with a B.Com analytical foundation. I have hands-on experience in user research, performance analytics, experimentation, and cross-functional execution, with measurable improvements in campaign efficiency, lead conversion, and sales funnel performance.
I have delivered data-backed optimizations across digital journeys—identifying negative keywords to reduce irrelevant clicks, building ad-group specific landing pages to raise conversion potential, and creating dashboards to guide hypothesis-driven changes. I am passionate about building AI-powered consumer products in health and wellness and bring strong problem-solving, stakeholder collaboration, and execution skills to product teams.
Experience
Work history, roles, and key accomplishments
Digital Marketing Intern
Stanza Living
Apr 2025 - Jun 2025 (2 months)
Analyzed 50+ campaign search query datasets weekly to identify 250+ negative keywords, reducing irrelevant clicks by 20% and improving CPC and sales efficiency; designed 33+ ad group–specific landing pages that drove a 15% uplift in lead conversion potential.
Sales & Business Development Manager
Gharqala
Jul 2024 - Nov 2024 (4 months)
Managed end-to-end D2C sales funnel generating ₹40,000+ revenue, negotiated vendor contracts to improve margins, and expanded market reach through product listings and promotional campaigns.
Sales & Marketing Intern
Dekhbal@Home
Mar 2024 - May 2024 (2 months)
Developed B2B and B2C outreach strategies that increased lead generation by 15% in two months and managed PPC and social campaigns (Google & Meta) to raise brand visibility by 20% and engagement by 15%.
Education
Degrees, certifications, and relevant coursework
Soil School of Business Design
Post Graduation Diploma in Management, Management
2024 -
Grade: 8.26 CGPA
Post Graduate Diploma in Management with majors in Marketing Management and a minor in Operations Management; completed coursework with an 8.26 CGPA.
Dyal Singh College, University of Delhi
Bachelor of Commerce, Commerce
2020 - 2023
Grade: 7.59 CGPA
Bachelor of Commerce program with a 7.59 CGPA, focusing on foundational commerce and analytical skills.
Availability
Location
IndiaAuthorized to work in
Job categories
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