I’m looking for an international role in marketing, brand, growth or communications where I can combine strategy, creativity and analytics. I value ownership, autonomy, clear goals and a strong team. I’m especially interested in remote-first companies where I can work across markets and contribute directly to growth.
Looking for a job
Munis Ashrapov
@munis_ashi
Marketing, PR and Communications expert with 9+ years building brands, GTM, campaigns, and content systems
TajikistanWhat I'm looking for
I’m a marketing, communications and programme professional with 9+ years of experience across the private sector and international development, working across Tajikistan, Uzbekistan and Kyrgyzstan.
My background combines brand and marketing strategy, digital communications, PR, content, stakeholder engagement and programme coordination. I currently work at Acted as a Regional Communications Officer and Program Coordinator, where I lead regional communications, donor visibility, content development, events, partnerships and programme delivery.
Earlier in my career, I worked in marketing and PR roles in the technology and consumer electronics sectors. At Pixel, I progressed from Marketing Specialist to Marketing, Public and Partner Relations Manager and contributed to the company’s expansion into Uzbekistan. At vivo Uzbekistan, I managed digital campaigns across Google, Facebook and Instagram, reduced inefficient ad spend by 25%, and supported a campaign that generated over 2 million impressions.
Other achievements include growing social media audiences by 60%, building a LinkedIn audience from zero to 1,000+ organically in one year, launching a bilingual newsletter with a 45% open rate, developing regional communications guidelines used across three country offices, and producing communication materials for international donors including the EU, USAID, GIZ and UN IOM.
I’m particularly interested in international marketing, brand and growth strategy, market expansion, digital products and data-driven decision-making. I enjoy roles where I can combine strategic thinking with hands-on execution — from analysing markets and developing positioning to creating campaigns, content and presentations and measuring their performance.
I’m looking for opportunities where I can take meaningful ownership, work across markets and contribute directly to business or organisational growth.
Experience
Work history, roles, and key accomplishments
Current
• Lead regional communications and programme coordination across multi-donor projects, combining strategic visibility planning with hands-on delivery and cross-team management.
• Drive donor-compliant storytelling, external visibility, and stakeholder engagement while overseeing programme implementation, timelines, budgets, and team coordination.
• Supervise programme and FLAT teams; support fundr
• Owned regional communications delivery across multiple projects, ensuring consistency with donor requirements, brand guidelines, and reporting standards.
• Produced donor-focused communication products (factsheets, success stories, presentations, visual assets) and supported the planning and execution of regional visibility events.
• Developed internal systems and guidelines to standardize messa
• Combined communications delivery with program implementation, managing digital content, media relations, public events, and on-the-ground project execution.
• Led social media content creation and visual production; supported fundraising efforts and project extensions through strong reporting and communications alignment.
Impact:
* Grew social media audience by ~60%, including organic LinkedIn
• Led communications for incubation and acceleration programs, covering content strategy, design, social media, media outreach, and alumni communications.
• Built communication systems that enabled founders and program participants to produce consistent, high-quality content independently.
Impact
* Launched a bilingual alumni newsletter with 45% open rate and 20%+ response rate
* Developed storyt
• Designed and executed performance-driven marketing strategy across paid social, Google Ads, and Yandex Direct, supported by competitor analysis and content planning.
• Optimized campaigns through continuous testing of creatives, audiences, and messaging.
Impact:
* Increased inbound inquiries from social by ~25%
* Improved CTR by ~15% through iterative creative testing and optimization
* Support
• Managed multi-channel paid marketing campaigns, performance optimization, and influencer activations across regional markets.
• Owned KPI tracking, budget optimization, and audience performance analysis.
Impact:
* Delivered 2M+ impressions for a product awareness campaign
* Reduced inefficient ad spend by ~25%
* Improved ROI by ~35% by reallocating budget to high-CTR, low-CPA placements
* Reduc
Marketing, Public Relations and Partner Relations Manager
Sep 2020 - Aug 2021 (11 months)
• Led integrated marketing, PR, and partner relations for a national IT company, covering digital channels, media relations, public events, and distributor partnerships.
• Planned and delivered product launches, seminars, and campaigns; coordinated vendors, manufacturers, and regional partners.
Impact
* Contributed to Uzbekistan market entry, leading market analysis and marketing preparation
* De
• Managed PR activities, media relations, and content for digital and offline channels.
• Coordinated press events, product demos, and co-branded campaigns with vendors and media partners.
Impact
* Coordinated 5+ public and corporate events annually, including press conferences and product demos
* Supported a vendor co-branded campaign featured in national tech media
* Strengthened ongoing relati
• Supported digital marketing and content production across social media and web platforms.
• Built foundational brand voice, content systems, and posting consistency.
Impact
* Grew Facebook and Instagram audiences by 50%+ in 6 months
* Introduced a structured content calendar, improving engagement and consistency
* Helped establish brand tone and voice used in later senior roles
• Managed end-to-end online and offline (via calls) sales process for a local e-commerce bookstore through social networks, including customer consultations, order processing, and post-sale follow-up
• Maintained customer database and tracked recurring buyers, contributing to stable monthly sales growth
Impact
* Handled 25–40 customer inquiries per week and processed 10–15 orders weekly on averag
Education
Degrees, certifications, and relevant coursework
Lomonosov Moscow State University
Bachelor, State and Municipal Administration
2015 - 2019
Pursued a Bachelor's degree in State and Municipal Administration, gaining knowledge in public policy and governance.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
TajikistanAuthorized to work in
Salary expectations
1k-7k USD
Social media
Job categories
Skills
Strategic CommunicationsMarketing StrategyPublic RelationsSocial Media Communication AdsContent StrategyCopywritingGraphic DesignPhotographyVideographyEvent ManagementProject ManagementProgram CoordinationTeam CoordinationDonor ReportingFundraisingProposal DevelopmentStakeholder EngagementMedia RelationsPerformance MarketingPaid SocialGoogle AdsYandexSearch MarketingCompetitive AnalysisData AnalysisWorkflow AutomationPartnership DevelopmentNewsletter Marketing
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