Open to opportunities

Muhammad Waqas

@muhammadwaqas15

Senior Full Stack Developer specializing in Shopify Plus—building fast, conversion-optimized storefronts and custom apps.

Pakistan

Message

What I'm looking for

I’m looking to build and optimize Shopify Plus storefronts end-to-end—owning performance, CRO, and custom app integrations—while partnering closely with marketing and product to ship measurable conversion improvements.

I’m a Senior Full Stack Web Developer with 10+ years of experience building scalable web applications, with a focus on Shopify and Shopify Plus development. I craft high-performance, conversion-optimized Shopify themes and custom storefront experiences using Liquid, React JS, and TypeScript.

In my current role as Lead Developer (11/2024–Present) at Prepared Hero, I maintain and optimize a high-volume Shopify Plus storefront for a DTC brand, driving peak performance and a seamless customer experience. I also develop and integrate custom Shopify apps and third-party integrations, and I run funnel and pricing optimization using Funnelish, Checkout Champ, Convert, and Intelligems.

Previously, I led technical execution for international storefront launches at Solawave, supporting A/B testing and CRO initiatives to improve conversion performance. At Noah’s Box, I rebuilt the storefront from the ground up—cutting load times by 30%, implementing a tailored checkout experience, and increasing Starter Kit orders by 45%—while also building integrations that improved Trustpilot ratings by an average of 1.5 stars. I’ve also delivered enterprise Shopify implementations, built a WooCommerce plugin from scratch, and led a team of 6 developers with strong engineering practices and automated testing.

Experience

Work history, roles, and key accomplishments

Current

Lead Developer

Current

Prepared Hero

Nov 2024 - Present (1 year 7 months)

Maintained and optimized a high-volume Shopify Plus storefront for a large-scale DTC brand, ensuring peak performance and a seamless customer experience. Customized Liquid themes, developed custom Shopify apps and third-party integrations, and built/fine-tuned conversion funnels using Funnelish and Checkout Champ with A/B testing via Convert and Intelligems.

Shopify Plus Liquid Shopify App Development Third Party Integrations Conversion Funnels Checkout Optimization A B Testing Performance Optimization Conversion Rate Optimization

Senior Full Stack Developer

Solawave

Jan 2023 - Jul 2024 (1 year 6 months)

Developed and customized a Shopify Plus theme using Liquid, JavaScript, HTML, and CSS to improve site performance and user experience. Led the international storefront technical launch and supported CRO through landing page builds and A/B testing with the marketing team.

Shopify Plus Liquid JavaScript HTML CSS Landing Page Development A B Testing CRO Replo Performance Optimization

Senior Full Stack Developer

Noah's Box

Jan 2021 - Dec 2022 (1 year 11 months)

Rebuilt the Noah's Box storefront from scratch, reducing website load times by 30% through Shopify Plus development and tailored checkout experiences. Built a React/Node.js customizable Starter Kit option, increasing Starter Kit orders by 45% and average order value by 17%, and improved Trustpilot ratings by an average of 1.5 stars via Trustpilot integration and LinnWorks order merging.

Shopify Plus Liquid React Node Performance Optimization Checkout Customization Conversion Rate Optimization Trustpilot Linnworks

Senior Full Stack Developer

CodingCops

Jul 2018 - Dec 2020 (2 years 5 months)

Contributed to Yotpo Loyalty & Referrals across Shopify, Shopify Plus, BigCommerce, WooCommerce, and Magento, including building a WooCommerce plugin from scratch that increased app revenue by 18% post-launch. Delivered custom Shopify/Shopify Plus implementations for enterprise merchants after Yotpo acquisition and led a team of 6 with sprint planning, code reviews, and on-time delivery.

Yotpo WooCommerce Shopify Plus Plugin Development Team Leadership Sprint Planning Code Review

Full Stack Developer

CodingCops

Jun 2015 - Jun 2018 (3 years)

Owned end-to-end full-stack development across 5 large client projects, from scoping through deployment of front-end and back-end features. Wrote comprehensive test suites with RSpec, Cucumber, and Capybara to maintain code quality and reduce regression issues.

Full Stack Web Development RSpec Cucumber Capybara Test Automation Deployment Code Quality Regression Testing