Muhammad Umar

• Designed and implemented B2B cold email campaigns, achieving reply rates of more than 7%.
• Configured and optimised DNS settings including MX, SPF, DKIM and DMARC records to achieve high email deliverability and maintain sender reputation.
• Created and managed custom domains, mailboxes and user profiles to protect deliverability and sustain consistent outreach volume.
• Integrated Google Works

With a focus on QSR, chain, and fine dining restaurants, I leverage platforms like Apollo, LinkedIn Sales Navigator, hunter.io, instantly.ai to deliver high-quality leads. My expertise lies in identifying key decision-makers and connecting businesses with growth opportunities.

Worked as Freelance Writer at Self-employed.

• Managed multi-channel campaigns across SEO, SEM, email marketing, social media and content, improving ROI by 15% quarter-over-quarter.
• Ran data analysis and A/B testing to refine targeting and messaging, reducing customer acquisition cost by 15%.
• Owned budget allocation and performance tracking across Google Ads, Meta Ads and LinkedIn.

• Wrote SEO content including blogs, landing pages and product descriptions, driving a 45% increase in organic traffic.
• Ran keyword research using Google Keyword Planner, SEMrush and Ahrefs, and wrote meta titles and descriptions that improved click-through rates by 25%.