Muhammad Shan Abbas
@muhammadshanabbas
I generate qualified calls and B2B pipeline through Google Ads, LinkedIn, and account recovery.
ThailandWhat I'm looking for
At TheKarrot, I lead digital marketing across Google Ads and LinkedIn, generating 33,000+ inbound calls for a US telecom client and building a $2M pipeline in one quarter for a software development company.
Across 11 years and $27M in managed ad spend, I've grown lead generation for B2B SaaS, telecom, travel, legal, insurance, real estate, and home services. I also resolve Google Ads suspensions, policy blocks, and business verification failures while building accurate measurement through GA4 and Google Tag Manager.
Experience
Work history, roles, and key accomplishments
Head of Digital Marketing
TheKarrot
Jun 2024 - Present (2 years 3 months)
Lead end-to-end digital marketing with direct accountability for leads, calls, and revenue. Generated 33,000+ inbound calls for a US-based telecom client from a single Google Ads campaign and built a $2M pipeline in one quarter for a software development company.
Sr. Google Ads & B2B Strategist
The Sellers Pvt. Ltd.
Jun 2019 - Dec 2023 (4 years 6 months)
Developed and managed end-to-end Google Ads strategy across Search, Display, YouTube, and Performance Max, aligned to client business goals. Managed large annual ad budgets against defined CAC and ROAS targets and built conversion tracking in GA4 and Google Tag Manager.
Business Development Manager
LiveAdmins LLC
Mar 2018 - May 2019 (1 year 2 months)
Diagnosed gaps in client marketing structures and rebuilt demand generation strategies for businesses with declining growth. Constructed sales and marketing plans that improved lead quality and pipeline volume.
Google Ads Specialist
786 BPO
Sep 2014 - Feb 2018 (3 years 5 months)
Managed Google Ads accounts with budgets exceeding $1M and generated high-quality inbound calls and leads across Real Estate, Insurance, Plumbing, Electrical, HVAC, and Law Firm verticals. Optimized campaigns to improve lead quality and reduce cost per lead.
Inbound Sales Representative
Upclick
Oct 2013 - Aug 2014 (10 months)
Handled consultative inbound sales, identifying customer needs, recommending relevant solutions, and driving upsells and conversions.
Education
Degrees, certifications, and relevant coursework
Virtual University of Pakistan
Master's Degree, HRM & Business
2019 - 2022
Pursued a Master's degree in HRM & Business from 2019 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
ThailandAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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