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Muhammad Mughees Amjad

@muhammadmugheesamjad

SEO & AEO Strategist at Bionorica SE, automating SEO reporting to cut manual effort by approximately 50%.

At Bionorica SE, I built automated SEO KPI monitoring and reporting workflows with Google Search Console, GA4, BigQuery, and SQL, reducing manual reporting effort by approximately 50%. I also turned AI-search visibility and citation analysis into content and structured-data recommendations.

As an independent SEO & Organic Growth Consultant / Team Lead, I owned international B2B SaaS, technology, and e-commerce accounts and set 90-day SEO and AEO roadmaps tied to traffic and lead-generation goals. I directed cross-functional delivery pods and used search and conversion data to assess their work.

At Gaditek, I developed workflows for keyword deduplication, search-intent classification, topic clustering, and content briefs across client portfolios. I also built landing pages and reporting pipelines, connecting organic performance with conversion KPIs.

Experience

Work history, roles, and key accomplishments

Current

SEO & Digital Analytics Working Student

Current

Bionorica SE

Jul 2025 - Present (1 year 3 months)

Built automated SEO KPI monitoring and reporting workflows using Google Search Console, GA4, BigQuery, and SQL, reducing manual reporting effort by approximately 50%. Analyzed AEO and AI-search visibility and defined technical SEO requirements for a Contentful headless CMS migration.

SEO AEO Google Search Console GA4 BigQuery SQL Peec AI Otterly Contentful Structured Data

Current

SEO & Organic Growth Consultant / Team Lead

Current

Independent / Freelance

Jun 2019 - Present (7 years 4 months)

Owned a portfolio of international B2B SaaS, technology, and e-commerce client accounts end-to-end, defining commercial sequencing, 90-day SEO/AEO roadmaps, and monthly ROI reporting. Directed cross-functional delivery pods and analyzed AI-search visibility to engineer retrievable, citation-worthy content.

SEO AEO GEO SQL BigQuery Python GA4 Google Search Console Screaming Frog Ahrefs SEMrush Sistrix Contentful WordPress Shopify Claude Code Peec AI Otterly

SEO Specialist / Digital Marketing Specialist

Gaditek

Nov 2022 - Jan 2025 (2 years 2 months)

Managed organic growth execution across multiple concurrent international client portfolios, translating commercial targets into prioritized keyword clusters and technical optimizations. Engineered scalable workflows for keyword deduplication and content-brief generation, and developed automated SEO reporting pipelines.

SEO GA4 Google Search Console BigQuery SQL Keyword Research Content Strategy AEO GEO Landing Page Optimization

Education

Degrees, certifications, and relevant coursework

Universität zu Lübeck

M.Sc. Artificial Intelligence, Artificial Intelligence

2026 -

Pursuing a Master of Science in Artificial Intelligence part-time, with an expected completion in 2027. Focus on Artificial Intelligence, Machine Learning, NLP, and Search Systems.

FAU Erlangen-Nürnberg

M.Sc. Information and Communication Technology, Information and Communication Technology

2024 - 2026

Completed a Master of Science in Information and Communication Technology with 48 ECTS. Coursework included Data Analytics, Cloud Architecture, and Information Systems.