Saba Ameen

Led AI Search and Generative Engine Optimization (GEO) initiatives to strengthen clients' visibility across LLMs and emerging generative search platforms. Translated LLM visibility gaps into prioritized content and technical optimization strategies.

Developed SEO strategies across technical, content, and off-page SEO to improve organic visibility and support clients' digital growth objectives. Managed paid search and paid social campaigns, optimizing performance against client objectives.

Supported the strategic procurement team in IT service tenders and supplier contract management. Created and maintained a database of key technology suppliers.

Supported the planning and execution of diversity and inclusion initiatives and events, including German Diversity Day. Researched and analyzed developments and trends in workplace diversity.

Activities and societies: Management specialization: Marketing, Strategy & Leadership; Technology specialization: Computer Engineering

M.Sc. in Management & Technology with specializations in Marketing, Strategy & Leadership and Computer Engineering.

Activities and societies: Major: Marketing

Bachelor of Business Administration with a major in Marketing.