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Muhammad Ahmad

@muhammadahmad56

Klaviyo specialist for eCommerce brands, managing automated flows and campaigns that support customer retention.

In my Klaviyo Specialist work, I build and manage automated flows for eCommerce businesses, including welcome, abandoned cart, post-purchase, and win-back journeys.

I create email campaigns, segment customers by behavior and purchasing activity, and use personalization to support customer engagement and retention.

At Mail Spark, I supported eCommerce clients with Klaviyo campaigns, automated flows, customer journeys, and email marketing strategies. I monitored campaign performance and identified optimization opportunities.

I also set up and manage Meta advertising campaigns, test audiences and creative variations, and optimize based on performance data. I work with Meta Pixel and conversion tracking, and analyze campaign metrics including CTR, CPC, CPM, and conversions.

Experience

Work history, roles, and key accomplishments

Klaviyo Specialist

Mail Spark

Built and managed automated Klaviyo flows and email campaigns for eCommerce businesses, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Win-Back flows. Developed customer segments, implemented personalization strategies, and monitored performance to drive retention and revenue.

Klaviyo Email Campaigns Flow Automations Customer Segmentation Personalization A B Testing Customer Retention Email Analytics Shopify Integrations

Meta Ads Specialist

Mail Spark

Set up and managed Meta advertising campaigns, including campaign creation, audience targeting, and creative testing. Monitored performance metrics such as CTR, CPC, CPM, and conversions, and optimized campaigns based on data.

Meta Ads Manager Facebook Ads Instagram Ads Audience Targeting Campaign Setup Creative Testing META Pixels Conversion Tracking Campaign Optimization

Email Marketing / Klaviyo Specialist

Mail Spark

Worked in an agency environment supporting eCommerce email marketing, managing Klaviyo campaigns and automated flows. Developed customer segmentation and personalization strategies, and monitored campaign performance to identify optimization opportunities.

Klaviyo Email Campaigns Flow Automations Customer Segmentation Personalization Customer Retention Email Analytics E Commerce Email Marketing