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@muhammadshariq
Results-driven Facebook Ads Expert with a Software Engineering background.
I am a results-driven Facebook Ads Expert with a strong foundation in Software Engineering. Since 2022, I have successfully managed and optimized Facebook ad campaigns for over 200 clients worldwide, specializing in eCommerce and lead generation. My passion lies in data-driven marketing, audience targeting, and scaling businesses through performance-based advertising.
Throughout my career, I have managed over $2.5M in ad spend, generating high ROI for my clients. I have helped businesses scale to 6-7 figures in revenue by implementing targeted ad strategies that reduce Customer Acquisition Costs (CAC) by up to 40%. My focus on improving Click-Through Rates (CTR) by 30% through enhanced ad creatives and A/B testing has consistently delivered impressive results, achieving a return on ad spend (ROAS) of 3x-10x for eCommerce brands.
In addition to my campaign management, I take pride in training and mentoring new advertisers, guiding them in establishing profitable ad campaigns. My expertise in utilizing tools like Facebook Pixel and Conversion API allows me to track and enhance ad performance effectively, ensuring that my clients achieve their marketing goals.
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Work history, roles, and key accomplishments
Freelance
Jan 2022 - Present (3 years 10 months)
Managed and optimized Facebook ad campaigns for over 200 global clients, specializing in eCommerce and lead generation, consistently achieving 3x-10x ROAS. Developed high-converting ad creatives, utilized Facebook Pixel & Conversion API, and conducted A/B testing to reduce CPA by up to 40%. Scaled multiple Shopify and WooCommerce stores to 6-7 figures in revenue.
Degrees, certifications, and relevant coursework
BS Software Engineering, Software Engineering
Studied software engineering principles and practices. Gained foundational knowledge in computer science and its applications.
Software and tools used professionally
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