Open to opportunities

Ayman Fatima

@aymanfatima1

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Email marketing strategist and copywriter crafting high-performing Klaviyo email & SMS campaigns.

Pakistan

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What I'm looking for

I’m looking for a role where I can own end-to-end email & SMS marketing—building Klaviyo automations, improving segmentation and deliverability, and using strong copy and brand storytelling to grow engagement for e-commerce customers.

I’m a results-driven Email Marketing Specialist and copywriter with 3+ years of hands-on experience building and scaling email and SMS programs for e-commerce brands. I bring deep expertise in Klaviyo—advanced automation flows, personalised campaigns, audience segmentation, and deliverability optimisation.

I plan and execute end-to-end email and SMS campaign work, from building strategic content calendars and send schedules to analysing subscriber behaviors, purchase patterns, and performance metrics. I also collaborate cross-functionally to keep brand voice consistent across email, SMS, and social touchpoints while monitoring open rates, bounce rates, and spam complaints to protect sender reputation.

Beyond email, I’ve supported off-page SEO and digital promotion—executing outreach and link-building, conducting competitor analysis, and improving SERP results. I’m also certified by Klaviyo in Digital Marketing, Product, and Deliverability, and I enjoy working across tools and platforms to deliver reliable, conversion-focused outcomes.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing & Audience Manager

Current

WERTEC

Jan 2024 - Present (2 years 6 months)

Plan and execute email and SMS campaigns end-to-end, growing audience engagement and brand reach. Manage segmentation and send schedules, monitor deliverability metrics, and use performance analytics to inform personalization.

Email Campaign Management Audience Segmentation Personalization Deliverability SPF DKIM DMARC performance reporting Analytics Klaviyo

Off-Page SEO Executive

ProDesCreative

Jul 2024 - Oct 2024 (3 months)

Executed outreach and link-building strategies to improve domain authority and increase organic traffic. Performed competitor analysis and optimized off-page SEO to support measurable SERP improvements.

Off Page SEO Outreach Link Building Competitive Analysis SERP

Digital Marketing Intern

Markhorian

Mar 2024 - Jul 2024 (4 months)

Assisted in planning and managing social media and SEO campaigns to support brand growth. Created engaging social content and analyzed campaign performance data to optimize ROI and refine targeting.

Social Media Campaigns Content Creation ROI Optimization