Open to opportunities

Sohaib Rana

@sohaibrana

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Certified Email Marketing Expert with 4+ years of experience.

Pakistan

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What I'm looking for

I am seeking a role that allows me to leverage my email marketing expertise while fostering a collaborative and innovative company culture.

I am a certified Email Marketing Expert with over four years of experience in creating high-performing email and SMS campaigns. My proficiency in automation, personalization, and list growth strategies has allowed me to drive engagement and boost conversion rates across various industries, including E-commerce, SaaS, Healthcare, and IT.

Throughout my career, I have successfully designed and launched campaigns that achieved impressive open and click-through rates. I have collaborated with graphic designers to produce visually compelling HTML email templates and managed push notifications and automations to support sales promotions. My analytical skills enable me to monitor campaign performance and optimize strategies for better customer retention and engagement.

Experience

Work history, roles, and key accomplishments

Email Marketing Specialist

Confiz

Mar 2023 - Jan 2024 (10 months)

Designed and launched email campaigns for licensed apparel targeting 7 countries in 3 languages, achieving a 28%+ average open rate. Collaborated with graphic designers to produce visually compelling HTML email templates, increasing CTR by 21%.

Email Campaigns Email Design Shopify Automation A B Testing

Senior Email Marketing Specialist

The Email Marketers

Mar 2022 - Mar 2023 (1 year)

Oversaw end-to-end execution of promotional campaigns for multiple licensed products with a list of over 400,000 subscribers. Developed A/B testing strategies that improved open rates by 30% and click-through rates by 18%.

Campaigns A B Testing

Email Marketing Manager

The Email Marketers

Mar 2021 - Mar 2022 (1 year)

Developed lifecycle marketing strategies for addiction recovery centers, including onboarding, follow-up, and discharge automations. Built SMS and email flows to check in with patients post-discharge, leading to a 19% increase in re-engagement.

Lifecycle Marketing Email Automation Client Management A B Testing

Lead Generation Specialist

The Email Marketers

Mar 2020 - Mar 2021 (1 year)

Created lead nurturing campaigns for B2B clients in the US and UAE, increasing qualified leads by 25%. Developed and executed outreach using Mautic, Snov.io, and Saleshandy, ensuring high deliverability.

Lead Nurturing B2B Marketing Mautic Snov Saleshandy Performance Metrics

Outbound Campaign Manager

The Email Marketers

Mar 2019 - Mar 2020 (1 year)

Led outbound campaigns for clients in SaaS, B2B services, and design sectors using Saleshandy. Optimized list segmentation and personalization to increase response rates by 23%.

Saleshandy Personalization Data Analysis

E-commerce Email Marketer

The Email Marketers

Mar 2018 - Mar 2019 (1 year)

Managed multi-brand campaigns for UAE-based e-commerce clients using MailerLite and Klaviyo. Performed domain/IP warmups from scratch for improved sender reputation and inbox delivery.

MailerLite Klaviyo Campaign Planning performance reporting

Patient Coordinator

The Aga Khan University Hospital

Mar 2017 - Mar 2018 (1 year)

Maintained patient flow and cash flow for IPD patients, ensuring smooth operations. Scheduled checkups and visits for specialists, sending reminders to patients.

Cash Flow Management Scheduling Reporting Data Entry

Merchandiser

Alkaram Studio

Mar 2016 - Mar 2017 (1 year)

Maintained workflow as per senior guidance and followed up on new styles with tech packs. Engaged with new clients to secure additional work.

Workflow Management Style Development Tech Packs Client Engagement

Production Coordinator

Alkaram Studio

Mar 2015 - Mar 2016 (1 year)

Maintained Excel sheets for daily production and kept records of daily dispatches. Coordinated with the production department for further deliveries.

SAP Logistics Coordination Reporting

Assistant Production Manager

Alkaram Studio

Mar 2014 - Mar 2015 (1 year)

Maintained Excel sheets for daily production and engaged with the production department for new styles. Maintained sheets for employee incentives and kept records of each department's daily production.

Production Management Reporting Data Management