Maria Tkacheva

Developed content architecture and editorial calendars for websites, social media, email campaigns, and advertising, ensuring brand consistency and a unified tone of voice across all channels. Led cross-functional teams and optimized content performance using Google Analytics and Yandex.Metrica.

Developed content frameworks and production schedules for multimedia projects, coordinating creative teams and stakeholders. Created project documentation to ensure message consistency and production efficiency.

Edited and synchronized content for broadcast and digital platforms, adhering to quality standards under tight deadlines. Ensured linguistic and visual consistency of localized materials.

Planned and produced analytical content for print and digital formats, managing special issues with authors, experts, and advertisers. Managed content systems on Bitrix CMS and adapted materials for different formats, audiences, and channels.

Produced real-time content for broadcast and digital platforms under tight deadlines, ensuring quality, relevance, and audience alignment. Coordinated on-air messaging and visuals with production and creative teams.

Сертификат Content Producer.

Курс Storytelling & Storyboarding.

Курс Storytelling.

Бакалавр журналистики, специализация редактор медиатекстов.

Бакалавр финансов и кредита, специализация финансовый менеджмент.